Promote and Improve Your Business - E-Business Consulting

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Stefano Masiero, CEO and Founder of E-Business Consulting, located in Padova, Veneto, Italy.

What's your business, and who are your customers?

E-Business Consulting is a digital marketing agency active since 2003 focused on digital communication services targeting medium to large companies. We are generators of business contacts for our clients in both the B2B and B2C worlds.

Tell us about yourself

I have always worked in large multinational companies since my first work experience in 1989. Coming into my 40s, I wanted to embark on a new entrepreneurial challenge as a web pioneer. A bold and risky choice at a time when the digital world was in its primitive age when there were no smartphones or social networks. The digital world is constantly evolving, which is a motivational drive to want to learn more and more new things, arousing curiosity and interest in that area.

What's your biggest accomplishment as a business owner?

My greatest accomplishment is definitely having been part of an innovative incubator. Another achievement was having had Marconi Communication as my first client, the former telecommunications arm of Britain's General Electric Company plc (GEC).

What's one of the hardest things that comes with being a business owner?

The bureaucracy in Italy: it is very complicated to do business, taxes are high, unlike in other countries, and labor relations are often difficult to manage.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Be structured, such as creating a business plan.
2. Be very determined and get things done.
3. Don't stay too anchored to the initial idea: have the courage to change course if the agreed plan doesn't work instead of giving up.

Where can people find you and your business?

Website: https://www.e-businessconsulting.it/
Facebook: https://www.facebook.com/ebusinessconsulting/
Instagram: https://www.instagram.com/ebc_digitalagency/
Twitter: https://twitter.com/ebusinessconsul
LinkedIn: https://www.linkedin.com/in/masierostefano/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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