Interested in starting your own entrepreneurial journey in professional development but unsure what to expect? Then read up on our interview with Denise Rosenblum, founder and CEO of Dynamic Development, located in Natick, MA, USA.
What's your business, and who are your customers?
My customers are individuals and companies that believe in effective, interactive training where employees can truly learn something in an effort to develop their management and leadership skills.
Tell us about yourself
I started working in this business because I was the Director of Training and Professional Development for a large ad agency, and I was in charge of hiring trainers for our employees. None of the trainers were engaging and understood our target audience. I knew I could do a better job by doing the training myself!
What's your biggest accomplishment as a business owner?
My biggest accomplishment is repeat customers and referrals. I am a small business. I do not have the budget for a large marketing campaign or social media ads. I have a successful business because my clients hire me over and over again and pass my information along to other friends and corporations.
What's one of the hardest things that come with being a business owner?
You cannot predict your income. You don't make a steady salary where you can anticipate your income monthly. That is the hardest part.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you have a business plan - specifically a "why" of what you want to be. You can't be all things to all people. Make sure you know your focus.
- Don't be afraid to "ABS!" That means always be sharing your business. If you can't sell your business, then no one else will sell it as well as you do.
- Make sure you have a network and be a connector. Help others connect, and they will, in turn, help you.
Is there anything else you'd like to share?
Being a sole business owner is the most rewarding career in the world!
Where can people find you and your business?
Website: https://investinyourtalent.com/
LinkedIn: https://www.linkedin.com/in/deniserosenblum/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.