Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Carol Tuttle, founder of Dressing Your Truth, located in Draper, UT, USA.

What's your business, and who are your customers?

I am a content creator and bestselling author with an e-commerce side to my online business. I teach a 4 Types profiling system that identifies a woman's best colors and styles. I launched a hugely successful anti-aging products line as a result of my own journey of healing my very damaged skin. My customer is between 45-65 yr old women.

Tell us about yourself

As a woman, I struggled with low self-esteem and shame about my body. I believe that women are often led to believe that they are not good enough due to societal expectations and flawed perceptions of physical beauty. I want to help empower other women to overcome these harmful beliefs.

What's your biggest accomplishment as a business owner?

Having reached over a million women with my courses and contents, and still growing.

What's one of the hardest things that comes with being a business owner?

I have an interesting experience with hard! I expect things at times to be hard, but the passion that I have for creating a successful business sees me through it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Give it time and keep doing the next correct thing. Eventually, it takes off.
  2. Live what you teach. Walk your talk.
  3. Be accountable to your numbers. Only grow as you have the capital to do so. Avoid debt.

Where can people find you and your business?

Website: https://my.liveyourtruth.com/
Facebook: https://www.facebook.com/caroltuttle
Instagram: https://www.instagram.com/caroltuttle/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.