Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Dr. Cody Crockett, a human optimization consultant and holistic health coach based in Anchorage, AK, USA.
What's your business, and who are your customers?
I am a holistic health entrepreneur passionate about providing solutions to optimizing human health and well-being. Holding a Doctorate in Physical Therapy and a degree in strength and conditioning, I've always been motivated to help other humans grow stronger, heal from injury, and embody the best versions of themselves. I've founded and cofounded three businesses in the industry of optimizing human health and well-being.
Opti Well-Being Solutions
We are a holistic corporate wellness company that provides evidence-based, proven practices to optimize physical, mental, and emotional health for small to miz-sided businesses. We strive to support our customers to engage their employees, optimize their well-being, and maximize their revenue. We do this through consulting, eLearning, workshops, executive coaching, and more. Learn more about us here.
Primal Rx
We help men aged 18-50+ build confidence and an aesthetic body and embody masculine strength to become their best versions. As a man on his growth journey, I fully understand many of the challenges men face today regarding the mental, physical, and emotional illnesses that so many men suffer. It's my mission to help provide these men with direction, accountability, and guidance to improve their fitness, mindset, and nutrition, to ultimately become the best versions of themselves. I do this through 1-1 and group coaching, along with online courses, including the "Men's Aesthetic Program" or The M.A.P. Learn more about us here.
Powerful Subliminals
We provide self-help subliminal audios, meditations, and therapeutic healing music to help adults (18 and older) improve their mental health and well-being. We consider ourselves the co-writers to help our customers write a better story for empowering and affirmative self-talk. The audio tracks can range from nature sounds, singing bowls, and other ambient relaxation tracks. We serve our customers through our mobile apps on Android and IOS, along with our online store. Find us on your mobile app store at "Powerful Subliminals" and visit our online store here.
Tell us about yourself
I was sick of seeing the widespread physical disease and mental illness that plagues humanity. During my 4 years traveling the U.S.A. as a physical therapist, I noticed an indisputable difference between the humans who were disconnected from nature versus those who had a deeper connection with nature. Those who maintained a connection with the natural elements were much happier, healthier, and had a more positive outlook on life. It became clear to me that cultivating this connection with our human roots along the healthy habits is the true "primal prescription" to healing many of the mental, physical, and emotional afflictions so many people suffer today. I am motivated to do this by the positive impacts I've seen in myself, my family, and my clients.
What's your biggest accomplishment as a business owner?
I wrote my book, "The 3 Habits for a Long & Healthy Life," as a sort of human user's manual on how to eat, move, and sleep well — in alignment with our true human nature. The book can be found on Amazon here.
Developing and publishing our mobile applications for our business, "Powerful Subliminals," was an accomplishment I am proud of. Seeing the positive results that mobile apps have had on our customers' mental health has confirmed to me that the hard work and sacrifice have all been worth it.
What's one of the hardest things that comes with being a business owner?
Being structured and dynamic with the capability to do multiple roles in a business. Whether you are a solopreneur or working with a small team, you will likely find yourself fulfilling multiple job duties. Sometimes hiring freelancers can be a helpful solution, but many times you might find yourself required to learn new skills outside your zone of genius to get the job done and move the business forward.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a highly detailed understanding of who your ideal customer is.
- Be willing to delay gratification and make sacrifices for later success.
- Have 100% certainty in yourself and stay consistent.
Where can people find you and your business?
Facebook: https://www.facebook.com/cody.crockett.52
Instagram: https://www.instagram.com/cody.crockett/
LinkedIn: https://www.linkedin.com/in/codycrockett/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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