Elevate Your Fitness Game - Dig Cycle & Strength

Team Subkit -

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Nabil Mardini, Owner of Dig Cycle & Strength, located in Calabasas, CA, USA.

What's your business, and who are your customers?

We offer indoor cycling classes that are either Rhythm-based Power based or a combination of the two. We also offer High-Intensity Interval Training classes in our TRX room using suspension, kettlebell, and resistance training. Our classes are for all fitness levels. Anyone can ride a bike, and anyone can complete a 40-minute strength class. The objective is for one to compare themselves to themselves in search of their fitness goals.

Tell us about yourself

In 2014, I tore my Achilles, which forced me to change my workout from doing plyo jumping and treadmills to riding a bike. This was when the idea of opening an indoor cycling studio came to me, and it was the beginning of our story at Dig. Seeing the smiles on our members after finishing class is what motivates me every day to make me what to wake up at the crack of dawn and plan a class in a thorough and detailed manner.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is seeing us reach our goals 2.5 years after we opened. Unfortunately, it was the two months prior to the pandemic.

What's one of the hardest things that comes with being a business owner?

One of the hardest things I face as a business owner is dealing with the unknown. Every day there will be new challenges and obstacles to deal with. Business is never predictable, no matter how prepared you are.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Set the Tone with your energy.
  2. Be adaptable and open to change.
  3. Be creative with new ideas.

Where can people find you and your business?

Website: https://www.digcycle.com/
Facebook: https://www.facebook.com/DigCycle
Instagram: https://www.instagram.com/digcycle/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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