Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Diana Marcin, franchise owner of FIT4MOM Ladera Ranch, located in Ladera Ranch, CA, USA.
What's your business, and who are your customers?
FIT4MOM is the nation's leading prenatal and postnatal fitness program, providing fitness classes and a network of moms to support every stage of motherhood. From pregnancy through postpartum and beyond, our fitness and wellness programs help make moms strong in body, mind, and spirit. At FIT4MOM, we help moms find their fit - whether that's in fitness, motherhood, or life.
Tell us about yourself
I am a single mother of two girls, 9 and 4 years old. I started attending FIT4MOM Stroller Strides classes when my oldest daughter was only five months old and immediately felt a sense of belonging. After five years of being a member, I became an instructor and eventually purchased the local franchise in October of 2022. FIT4MOM is more than another fitness program; It's a community centered around new mothers offering parenting support, play dates, family events, parenting-related classes, moms' night out, and so much more.
What's your biggest accomplishment as a business owner?
My vision of creating a strong, compassionate, and supportive Mama Village for my community is coming to life.
What's one of the hardest things that comes with being a business owner?
Balancing family life and work is probably the most challenging aspect of being a business owner.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Understand the market you will be entering. Familiarize yourself with other players in the market and have a clear competitive advantage.
- Delegate. You cannot and should not do it all; it is tempting but not sustainable long term. Surround yourself with people that share your vision and have the skills and drive to bring it to life.
- Schedule time off.
Where can people find you and your business?
Website: https://laderaranch.fit4mom.com/
Facebook: https://www.facebook.com/StrollerStridesLR
Instagram: https://www.instagram.com/fit4momladeraranch/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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