Jewelry Handcrafted In Ontario - Desirable Expressions
Interested in starting your own entrepreneurial journey in jewelry handcrafts but unsure what to expect? Then read up on our interview with Drewe Leduc, Founder of Desirable Expressions, located in Cornwall, Ontario, Canada.
What's your business, and who are your customers?
Desirable Expression is a business that sells a variety of unique items. Currently focusing on both beaded and clay jewelry, we also focus on body positivity and sexuality with custom art with limitless possibilities. Our customer base consists of young women and members of the LGBTQ community.
Tell us about yourself
I have always loved being creative, and it wasn't long before I fell in love with the rhythmic structure of beadwork and then the creative freedom that working with clay brought. The joy that creativity brings me and the possibilities for future products is what motivates me to continue moving forward with this endeavor. Having a vision and seeing it come to fruition is incredible, but seeing other people appreciate it just as much is a different kind of reward.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is participating in the Starter Company Plus program in my community, which led to my winning a grant. This grant allowed me to improve the products we already provided as well as introduce new possibilities.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being a business owner is being able to take negative feedback in a constructive manner. It's important to remember that not everyone will appreciate the products that you sell, but that doesn't mean there aren't people who do.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Start now
The more you overthink, the longer it will take for your business to get off the ground. - Do not give up
Momentum won't pick up right away but don't be discouraged. Continue to work hard and watch your progress grow. - Connect with your local business center
There are many resources out there to utilize; we just need to find them.
Where can people find you and your business?
Website: https://www.etsy.com/ca/shop/DesirableExpressions
Facebook: https://www.facebook.com/desirableexpressions/
Instagram: https://www.instagram.com/desirableexpressions/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.