Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Kris Stokes, Owner of Custom Fitness, LLC., located in Amarillo, TX, USA.
What's your business, and who are your customers?
We are a private, boutique-style personal training studio. We customize exercise, nutrition, lifestyle, and mindset plans for each of our clients, empowering them to live their best life. Our clients are men and women 50 years and older who want to improve their health, body, and life.
Tell us about yourself
I opened Custom Fitness in order to create a space where each client is able to receive all of the help they need, not just a workout, not just nutrition or motivation but all of it. I've been working in this industry since 2000 and love the personal connection I am able to experience each day with each client. Helping people to regain their health has been a fascination since the beginning and drives me forward each day. I love what I do and feel blessed to be able to share it with the world.
What's your biggest accomplishment as a business owner?
Receiving the Governor's Small Business award for women-owned businesses.
What's one of the hardest things that comes with being a business owner?
Remembering how to do (and to keep doing) what you love in the midst of doing what you must to run the business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find what you LOVE, don't do something just because you can make money at it. If you don't love what you do, finding the motivation to get up and do it each day can be frustrating.
- Create and document your systems from day one so that as your business grows, it will be easier to transition in the direction you want to go.
- Utilize your strengths and be prepared to grow in the areas of your weaknesses. Hire help for the areas you feel least confident in rather than trying to be a "jack or jill of all trades."
Where can people find you and your business?
Website: https://customfitness.biz/
Facebook: https://www.facebook.com/customfitnessamarillo/
Instagram: https://www.instagram.com/customfitnessamarillo/
LinkedIn: https://www.linkedin.com/in/krisstokes/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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