Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Crystal Orozco, CEO of Vida Nutrition Consulting, LLC, located in Santa Rosa, CA, USA.
What's your business, and who are your customers?
Vida Nutrition Consulting offers bilingual 1:1 individual and corporate nutrition consulting services. Services include:
- Nutrition workshops.
- Food demonstrations.
- Nutrition blog content.
- Recipe development.
- Grocery store tours.
- Public speaking engagements.
- Support with employee wellness events and health fairs.
Services are available both in-person and virtually. My customers are Latinx-owned businesses, clients, and companies who would like culturally relevant nutrition education/support for the Latinx community.
Tell us about yourself
Hi everyone! My name is Crystal Orozco; I am a Registered Dietitian and Certified Diabetes Educator. I was born and raised in Cloverdale, California. I am a first-generation student and a proud daughter of immigrant parents from Mexico. I attended the University of California, Davis, where I obtained a Bachelor of Science degree in Clinical Nutrition and a minor in Chicano Studies. I became fascinated with nutrition and preventative health when I battled with chronic headaches during college and personally experienced the impact nutritious foods had on my own body.
I decided to pursue a degree in dietetics to educate myself, my family, and the community on the importance of eating real, nutritious foods. After graduating, I received my Registered Dietitian Nutritionist license through California State University, Sacramento. After working many years in the clinical space, I felt like I wanted to make a bigger impact on my community and clients, and Vida Nutrition Consulting was founded. My dream is to be a leader in the field of dietetics to inspire other Latinx Registered Dietitians and to continue empowering others to adopt healthier eating habits, better understand their bodies, and feel their best! We are more powerful together; creating beautiful, and nourishing healthy communities is my mission. I am quite busy these days, but in my spare time, you can find me salsa dancing, exploring new hikes in Sonoma County, or at a local yoga class.
What's your biggest accomplishment as a business owner?
Being a proud Latinx business owner! I never thought I would be an entrepreneur in my wildest dreams. I am so proud to be providing high-quality nutrition services to our community and working hard to create healthier communities together.
What's one of the hardest things that come with being a business owner?
Time management! As a business owner, you often wear many hats in the business. You have to set boundaries and figure out what you want to do yourself and what you would like to delegate out. There is always something you could be doing as a business owner, so find the balance between having a business and personal boundaries.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find your niche! Your unique skills and identity within your business.
- Hire a CPA - get financial advice.
- Network - know your community and your resources.
Where can people find you and your business?
Website: https://vidanutritionconsulting.com/
Facebook: https://www.facebook.com/VidaNutritionConsulting
Instagram: https://www.instagram.com/vidanutritionconsulting/
LinkedIn: https://www.linkedin.com/in/crystalorozcordn/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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