Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Gefen Skolnick, founder, and CEO of Couplet Coffee, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Couplet Coffee is Gen-Z's fun and approachable coffee brand. We're not only the next generation's coffee brand, but we're also very queer, inclusive, and are in the business of making specialty coffee for everybody.
Tell us about yourself
I'm Gefen, and I started Couplet because I was waiting to find someone to innovate in the direct-to-consumer coffee space for the past ten years by creating an inclusive, fun brand that still had high-quality beans. I'm motivated by the fact that we have a really engaged cult following that continues to stay very engaged with us. It's so fun to see other people passionate about my seemingly wacky idea come to life!
What's your biggest accomplishment as a business owner?
I would say - taking our brand from 0 to 1. Now that we're going from 1 to 2, I'm excited that I've hired and retained talent that is taking us to the next level. Hiring is tough, but finding the right people that understand your mission deeply and want to help build that out is my biggest accomplishment.
What's one of the hardest things that come with being a business owner?
Everything that happens is on you -- so you have to take a hard look at yourself and understand that you are the one accountable for.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Leave your ego at the door.
- Focus on building a genuine network because you will not be able to do this alone.
- Be resourceful, scrappy, and follow your intuition.
Where can people find you and your business?
Website: https://coupletcoffee.com/
Instagram: https://www.instagram.com/couplet/
Twitter: https://twitter.com/coupletcoffee
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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