Transform Extraordinary Action to Legacy

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Corrie Logiudice, Founder of Corrie Lo & Co, LLC., located in Merrick, NY, USA.

What's your business, and who are your customers?

I'm a strategist, coach, and professional keynote speaker. In my coaching, I help overwhelmed working mothers of school-age children gain time, freedom, and flexibility to be present with their kids by launching their own consulting businesses. In my speaking, I help audiences transform overwhelmed into extraordinary action.

Tell us about yourself

I started my business out of necessity. I had unexpectedly become a single mother after fleeing an abusive relationship, and I was really struggling to balance my career as a corporate SVP along with caring for my son and rebuilding our lives. Then after I had thought our lives were on the upswing, I lost my long-term post-divorce partner to suicide. My loss taught me that time is precious, and I became unwilling to sacrifice time with my child in order to work a career I loved.

So I started my own consulting business, and within a couple of weeks, I had my first paying clients. Within a couple of months, I gained 40k followers on social media and multiple press mentions, and within a year, I was on the TEDx stage. A large part of the work I do today is to show other mothers how they can do the same. Currently, my number one motivator is being the best role model possible for my children, as well as helping other mothers reach their greatest potential and inspire their own children to do the same. Back when I first started my business, I worked as a general business consultant.

I eventually pivoted to teaching mothers how to launch businesses because I know they'll be able to teach their children to do the same, and we collectively can have a lasting impact on how our children will experience the workforce in the future. By the time our children become parents, they might not have to make the same difficult decisions we're forced to make today. Believing that the future can happen is extremely motivating for me.

What's your biggest accomplishment as a business owner?

For me, it's about being able to provide for my family as well as have an impact on the world at large without it having to impact how present I am for my children. I make more money in less time, and my work has a much further reach than it ever did working for a company.

What's one of the hardest things that comes with being a business owner?

Failure, for sure. I like to joke with my clients that all entrepreneurs are, in essence, professional failures! We fail so often and regularly that we eventually make money from it!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't invest any money until you're able to validate that someone will buy what you have to offer.
Don't advertise on social media when starting. If you're not clear on who you are serving, your content will get lost in the algorithm, which is a waste. You're better off networking and having conversations with people to advertise.
Don't bother with a website right away, either. Until you are clear on who your target audience is, it will be a very expensive mistake when you have to overhaul all of your copy and branding at a later date when you figure out who you serve best.

Where can people find you and your business?

Website: https://corrielogiudice.com/
Facebook: https://www.facebook.com/iamcorrielo
Instagram: https://www.instagram.com/iamcorrielo/
Twitter: https://twitter.com/iamcorrielo
LinkedIn: https://www.linkedin.com/in/iamcorrielo/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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