Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Cindy Diogo, co-founder of Consoul, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Consoul is a community support app. Our mission is to support caregivers by connecting them with the resources they need to support their ailing loved ones through tech.

Tell us about yourself

I have a passion for helping others and creating human-centered solutions through the use of technology. I co-created ConSoul in the legacy of my father, who was diagnosed with late-stage pancreatic cancer and was given a very short window to live. Through this experience, I learned that people facing serious illnesses don't have a centralized place to organize their plans and reach out for support from their family and friends. We created this tool with the hopes that it would help to ease the burden on the primary caregiver by spreading the help out through their support networks.

What's your biggest accomplishment as a business owner?

What's been most impactful is hearing others' stories and validating that this tool is very much needed.

What's one of the hardest things that come with being a business owner?

Knowing where to start and how to keep the momentum going.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start. Your idea doesn't have to be fully baked to get started, and you can always iterate along the way.
  2. Ask for guidance. People are always willing to help, so lean on the experts for advice and guidance.
  3. Small progress is better than no progress. Little steps forward add up!

Is there anything else you'd like to share?

We are really proud of the progress we've made to date on our tool, and Fab, Stefanie, and I are really excited to continue to create a tool that helps caregivers and receivers to plan and share their healthcare journey.

Where can people find you and your business?

Website: https://www.consoulapp.com/
LinkedIn: https://www.linkedin.com/company/consoul-app/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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