Helping Organisations Make Better Decisions - Cogy

Team Subkit -

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Sourav Raina, Founder and CEO of Cogy, located in Tallinn, Estonia.

What's your business, and who are your customers?

We are an insight exchange firm that collaborates remotely to deliver management consulting services in a disruptive way. We assist our clients during their critical decision-making process journey with quality insights at speed. Our portfolio of services includes:

  • Market Landscape and Growth Strategy
  • Customer, Partner, and Competitor Assessment
  • Technology and Innovation Landscape

Tell us about yourself

What concerned me the most while working as a consultant is that the time we put into processes and travel - adds more cost and less value to the client's decision-making journey, especially when decision-making has to be quick and critical.

Working remotely during Covid-19 has taught me that market dynamics are shifting, and clients are looking for alternate solutions that are fast, reliable, and cost-effective.

What's your biggest accomplishment as a business owner?

We are still very new in the business to count on accomplishments, but I would say that we believe in "retain and repeat" - our clients value our work, and we have repeated business. We stand for quality instead of quantity.

What's one of the hardest things that come with being a business owner?

It's not easy to come up with something new and succeed. Most of the time, you end up explaining the business model to the client. However, challenges set a course for us to thrive. Nothing worth having comes easy.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You have to be extremely passionate about an idea. Passion makes it a play; else is extremely hard work.
  2. Entrepreneurship demands resilience; there are no holidays even if you are on holidays.
  3. Consistency is the key. Take risks, make mistakes, learn and re-learn quickly.

Where can people find you and your business?

Website: https://www.cogy.co/
Facebook: https://www.facebook.com/sourav.SR4
Instagram: https://www.instagram.com/_souravraina/
Twitter: https://twitter.com/_SouravRaina
LinkedIn: https://www.linkedin.com/in/souravraina/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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