Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Cody Barnett, Owner of Bodyworx Physical Therapy & Concussion Center, located in Wichita, KS, USA.
What's your business, and who are your customers?
Bodyworx Physical Therapy & Concussion Center specializes in keeping people mobile and active without depending on pain pills or unnecessary injections or surgeries. Our customers are people who value their health and who are suffering or struggling with painful (or stiff and sore) joints and muscles. Our focus is on orthopedic issues such as back and neck pain, hip, knee, and shoulder pain, and we also provide state-of-the-art care for those suffering from concussions.
Tell us about yourself
I knew there was a better way to provide healthcare and physical therapy care to my clients. The majority of healthcare entities today focus so much on the insurance carrier and the EMR computer screen that they forget their patients are people, and they run them through like cattle. I wanted to provide an environment where the sole focus was on the patient, their needs, and solving their problem.
The most memorable moments of my career have been seeing my clients achieve something they didn't think was previously possible. Watching the transformation in clients as they take up a new sport or hobby, return to fun activities again, such as kayaking or gardening, and yes, even running with the Olympic torch — these are the experiences that get me up and moving every morning, excited to go to work.
What's your biggest accomplishment as a business owner?
Creating an environment for healing filled with team members who love our clients and have the common goal of helping our clients have hope. While we are on the cutting edge of equipment and training, such as using AI 3D Movement Scanning and seeking out training from the very best practitioners in the world, we know that none of that matters unless we maintain our human touch.
What's one of the hardest things that comes with being a business owner?
Always having something new that needs your attention. A small business owner has to wear a lot of hats. You can't be an expert in everything, but you do need to know a lot about everything from accounting to marketing to hiring.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Seek out good advice. I utilized my local Small Business Development Center.
- Find your niche. If you try to serve everyone, you will serve no one.
- Focus on your customer. Ask them what they want or need, and they will tell you.
Where can people find you and your business?
Website: https://www.bodyworxphysicaltherapy.net/
Facebook: https://www.facebook.com/BodyworxPT/
Instagram: https://www.instagram.com/bodyworxphysicaltherapywichita/
LinkedIn: https://www.linkedin.com/company/bodyworx-physical-therapy/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.