Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Giulia Isetti, Ph.D., Owner and CEO of Body by G Coaching by G, located in Oak Park, IL, USA.

What's your business, and who are your customers?

Coaching by G is a unique coaching business. I help my clients discover the infinite power of themselves: mind, body, and spirit. I help my clients (any age) connect with their deepest inner knowing through developing strength both physically and spiritually. These are not separate, and I help people recognize this.

I serve people who are looking for a deeper meaning—a lasting and sustainable way to live in alignment with their essence. I serve people who know instinctively that there is a better way to live—a way that feels peaceful. My clients are people of any age who are ready to integrate their physical experiences with their spiritual and emotional roots. People who are willing to choose peace and who are willing to see things differently. In my experience, people find me after their darkest hour. They are searching for anything that is absolutely NOT the status quo. This pertains to 9-year-olds and 89-year-olds alike.

What are their goals? Simply put, a real and tangible different experience of fitness, nutrition, self, competition, life, relationships, etc.

What are they currently struggling with? Feeling weak, lack of self-confidence, illness, depression, body fat, addiction, eating disorders, alcoholism/dependence —some version of feeling alien in their body/life.

What's their dream outcome? To feel alive. To KNOW how. To experience freedom.

What do they care about and value? Transformation. A new feeling of thriving.

Tell us about yourself

I started my business after becoming disenchanted with my work as a Ph.D. research biochemist. After my postdoctoral research, I took a job in biotech and quickly learned that the research was not about helping people cure themselves but about helping big pharma make money. I was sick to my stomach every day on my way to work and realized that I needed to feel like I was really helping people understand themselves better.

I get out of bed every day grateful to help move people closer to living their best lives by acknowledging their current experiences and choosing what they want to be experiencing. This can be completely physical — like getting a heavier squat or clean and jerk, or it can be how that pertains to what the individual currently believes about themselves. I love to help people feel more empowered through knowledge of self.

What's your biggest accomplishment as a business owner?

Being in business for over 13 years! Buying the building my business is housed in during Covid! Helping thousands of people truly transform their relationship with themselves through a balanced approach to fitness and nutrition.

What's one of the hardest things that comes with being a business owner?

Defining and refining your values. Why are you doing what you are doing? It changes. Allow it to change and grow with you and continually ask yourself what your values are. Write them down. Other hard things are constantly talked about-like understanding business—most people who become entrepreneurs are doing so as creatives, but running a business has many practical aspects that can't be ignored if one wishes to stay in business. Defining your values helps you see what you want and why you want it. It helps you know how you want to work with and who you don't want to work with, what you are willing to exchange for money and how much. All people need to do this work, but especially entrepreneurs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Why are you starting your own business?
  2. What do you hope to accomplish?
  3. What does growth look like to you?

Where can people find you and your business?

Website: https://coachingbyg.com/
Facebook: https://www.facebook.com/coachingbyg/
Instagram: https://www.instagram.com/coachingbyg/
LinkedIn: https://www.linkedin.com/in/giulia-isetti-ph-d-8751b87/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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