Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Terry Maxwell, Co-Founder of Clout4Sale, located in Milwaukee, WI, USA.
What's your business, and who are your customers?
Clout4Sale is a full-service digital marketing agency that specializes in helping brands increase their recognition through influencer marketing, media relations, and social media content distribution. Our target customers are individuals, nonprofits, and business brands looking to promote themselves or their mission through the press, social media, and even memes. We offer expertise in connecting our clients with established journalists, influencers, and social media content aggregators known as meme pages in order to secure them co-branding deals, endorsements, exposure, and reviews. Our goal is to become a trusted partner in helping our clients achieve their marketing goals.
Tell us about yourself
I've always had a passion for marketing and a drive to help others succeed. My journey as a business owner started when I created a viral meme that was widely circulated on Twitter and Instagram. This experience gave me a firsthand understanding of the power of social media and how it can bring success to businesses. I was inspired to help others achieve the same, so I teamed up with my partner Sunny Sims, and we decided to professionalize the services I was personally offering on social media. This led to the creation of Clout4Sale, a full-service digital marketing agency.
What motivates me each day is the satisfaction of seeing our clients succeed and reach their marketing goals. I take pride in our team's ability to provide personalized, effective, and innovative solutions that help our clients achieve their desired outcomes. I enjoy the challenge of staying ahead of the curve in an ever-evolving industry and finding new ways to meet the needs of our clients.
What's your biggest accomplishment as a business owner?
I have extensive experience in digital marketing and a track record of helping influencers and small businesses promote their personal brands. I understand the ins and outs of influencer marketing and media relations and how to effectively use social media to reach and engage with target audiences.
My own personal experience with going viral on social media also gives me a unique perspective and insight into what works and what doesn't. I saw firsthand the impact that a well-executed marketing campaign can have, and I'm passionate about using my skills and experience to help others achieve the same level of success. Whether through influencer partnerships, media relations, or social media distribution, I am dedicated to delivering results and helping my clients achieve their marketing goals.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being a business owner is balancing the need to take calculated risks in order to grow the business with the need to maintain financial stability and avoid excessive risk-taking. I faced this challenge when trying to gain exposure online for my personal brand, and I was scammed by several "experts" who promised to deliver results but didn't deliver. This experience motivated me to start Clout4Sale, to provide a trusted and effective solution for others facing the same challenges.
Another challenge I've faced is finding and retaining top talent. As a business owner, it's important to have a team of skilled and dedicated individuals who share your vision and can help drive the business forward. But attracting and retaining top talent in a competitive market can be difficult and requires a lot of effort and resources.
These challenges are part of the journey of being a business owner, but they also provide opportunities for growth and learning. I'm constantly seeking out new ways to overcome these challenges and improve my skills as a business leader.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Define your target market and understand their needs: It's essential to identify your target market and understand their pain points, needs, and preferences. This knowledge will help you to create products or services that address their needs effectively, and you can also use it to develop a marketing strategy that resonates with your target audience.
- Build a strong network: Networking is key to growing your business and making valuable connections that can help you to achieve your goals. Attend industry events, join online communities, and connect with other business owners to build a strong network that can support you as you grow your business.
- Stay organized and focused: As a business owner, it's important to stay organized and focused to make the most of your time and resources. Set clear goals, create a to-do list, and prioritize your tasks so that you can stay focused on the most important tasks that will help you to achieve your goals. Additionally, use tools such as project management software and calendars to stay organized and on track.
Where can people find you and your business?
Website: https://www.clout4sale.com/
Facebook: https://www.facebook.com/Terrygmaxwell/
Instagram: https://www.instagram.com/terrybusiness/
Twitter: https://twitter.com/terrygmaxwell
LinkedIn: https://www.linkedin.com/in/terrymaxwell/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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