One Good Choice - Clayer
Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Thibault Parise, Founder of Clayer, LLC., located in Sheridan, WY, USA.
What's your business, and who are your customers?
We are in business to help those who are dealing with pain, injury, and/or skin conditions. Regardless of your hobby or activity, your age, your gender, or your background, our products have been proven to help recover faster from injury and help against skin conditions. And what makes our products unique is simply the fact that they are made with an exclusive ingredient from France that has been used as a remedy in France for centuries.
The ingredient is French Healing Clay, which is the only clay-certified 100% Natural and Non-toxic, also scientifically proven. The goal is to provide the most efficient, healthiest, and most affordable products because we believe your health matters, and applying a lot of chemicals on your skin is not healthy! If you look at our ingredients list, you will only see very few ingredients. And as I mentioned, we are in business to help, so if Clayer products do not work for you, we give you your money back!
Tell us about yourself
At age 25, I decided to follow my dreams. So I moved from France to California in 2013 to become a professional skateboarder with only $500 in my pockets.
I was able to get contracts, a professional skateboarding VISA to stay in the USA, skate with all the top skateboarders, travel the world, and so on; it was a dream come true until I got injured on my knee! When I get injured or deal with pain, I was accustomed to french healing clay and could not find anything here. I tried some Bentonite clay powder, but it was not doing anything! This was when I started to think about providing ready-to-use Healing Clay from France.
After months of research, I put my hands on a lump of clay that was not only scientifically proven but also certified natural and non-toxic. So I imported some samples and made them into a tube as a "ready-to-use" healing clay product. I gave samples to my pro skateboarder friends, including Jake Brown, who pushed me to start my company because he told me that it was a great product and idea. From there, I negotiated an exclusive agreement to be the only company to have this specific Healing Clay product in the USA and started the Clayer brand in 2016.
What's your biggest accomplishment as a business owner?
Being able to go through COVID and still growing the brand is definitely a big accomplishment. Having top pro-athletes and celebrities endorsing Clayer is also a big accomplishment. But the biggest accomplishment to me is when we receive emails and testimonials about how Clayer products help(ed) and how it is making a difference in people's life.
What's one of the hardest things that come with being a business owner?
There are definitely more than a few things that are very hard to overcome as a business owner, but the one that stands out the most to me is not giving up when you are at your lowest.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't be scared to make mistakes because you will no matter what, and you won't be able to grow without making them.
- Don't take things personally; always seek feedback and ask people to share what they think regardless if it is hard to hear because you need to know the truth in order to improve.
- Be open-minded; nobody knows everything, including yourself. So don't be scared to say no and ask more questions.
Is there anything else you'd like to share?
Sometimes you will face some challenges, and you constantly need to adapt, improve and overcome the thought of giving up; just don't and keep moving forward. If you know what you do is right, if you do believe in what you do, you will always overcome any challenge!
Where can people find you and your business?
Website: https://clayerworld.com/
Facebook: https://www.facebook.com/clayerworld
Instagram: https://www.instagram.com/clayerworld/
Twitter: https://twitter.com/clayerworld
LinkedIn: https://www.linkedin.com/company/clayerworld/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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