Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Claire Freshney.
What's your business, and who are your customers?
As a UX designer based in Manchester, I work with various clients to create intuitive user experiences that help them achieve their business goals. My customers range from start-ups and SMEs to large international organisations looking to improve their customer journeys and strengthen their brand reputations.
Tell us about yourself
As someone who has always been interested in solving problems and making life easier, I was naturally drawn to UX design. After studying at university, I moved to Manchester and set up a business specialising in UX design.
What motivates me each day is the challenge of finding creative solutions that can solve real-world problems. I also love the satisfaction of seeing a user experience come to life and work effectively. This combination of challenge, creativity, and outcomes keeps me motivated each day. Plus, knowing that the end result can make a real positive impact on people is always inspiring!
What's your biggest accomplishment as a business owner?
My biggest accomplishment so far has been helping to develop a user experience that is highly intuitive and provides an enjoyable experience for customers. My drive comes from continuously refining the user flow of websites and applications and creating aesthetically pleasing and technically sound designs. Working on projects with passionate clients who share my enthusiasm for UX design helps keep me motivated and excited each day. I'm constantly looking for ways to push boundaries and innovate in the UX world. Ultimately, I strive to make sure that every project I'm involved in leaves users feeling satisfied and happy – it's something that really drives me!
What's one of the hardest things that comes with being a business owner?
No matter how legendary of a UX designer you are, business ownership is hard work! A UX designer in Manchester will tell you it's a 24/7 job – from creating marketing plans to staying on top of accounting. But when done right, being your own boss and having the freedom to design amazing projects can be incredibly rewarding! Just make sure there's coffee around for those late nights 🤓✨
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Invest in the right tools and services – from accounting software to project management, and have your business essentials sorted from day one!
- Know your target audience and understand their needs – use research and data to ensure you're providing the best user experience possible.
- Make sure you're always learning – reading industry blogs, attending conferences, and networking with other creatives… constantly staying informed will help you stay ahead of the competition.
Where can people find you and your business?
Website: https://www.clairefreshney.com/
Facebook: https://www.facebook.com/freshneydigital
Instagram: https://www.instagram.com/clairefreshneyux/
Twitter: https://twitter.com/HelloFreshney
LinkedIn: https://www.linkedin.com/in/clairefreshney/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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