Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Anisa Maruschak, Founder of Circular Consumer, located in Vancouver, BC, Canada
What's your business, and who are your customers?
As a sustainability consultant, I help purpose-driven businesses measure and reduce their carbon footprint. Together we create a roadmap to achieve their specific sustainability goals and use storytelling to reach more customers.
Tell us about yourself
My background in environmental chemistry and work in cleantech made it clear that our linear economic model could not be maintained. Working across many heavy-polluting industries highlighted the detrimental social and environmental impacts of product production, distribution, and disposal. I want to create awareness of our environmental impacts and help people explore innovative climate solutions.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is connecting with and learning alongside inspiring people motivated to create positive change within their community and for the environment. I've found this to be the spark that ignites my internal flame whenever I'm overwhelmed trying to grow my business.
What's one of the hardest things that comes with being a business owner?
One of the biggest challenges of being a business owner is dealing with imposter syndrome. It's easy to get inside our thoughts and doubt our skills and experience. Identifying and working through this requires a shift in mindset, and it can feel isolating when friends and family don't understand your challenges.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't be afraid to take risks or take a break. Some of my best business successes have been on the other side of both.
- Invest in a good coach or mentor.
- Be prepared to learn a lot about yourself and grow with your business. It may be that your business plan changes as you gain experience.
Where can people find you and your business?
Website: https://thecircularconsumer.com/
Facebook: https://www.facebook.com/thecircularconsumer
Instagram: https://www.instagram.com/the.circular.consumer/
LinkedIn: https://www.linkedin.com/in/anisa-maruschak-0b2b7049/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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