Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Cecilia Jackson, Founder of Youth Leadership Development Program, located in Princeton, NJ, USA.

What's your business, and who are your customers?

Youth Leadership Development Program's constituents are K–12 students.

Tell us about yourself

Communication skills are a much-needed soft skill in this technologically driven world. For example, when Subkit approached me for an interview, I assumed that someone would converse with me. Instead, I am completing a form.

So encouraging young children to communicate, learn interpersonal behaviors, and enhance social-emotional interactions motivates me daily to have purposeful and deeper connections.

What's your biggest accomplishment as a business owner?

Sustainability of the mission.

What's one of the hardest things that comes with being a business owner?

It is always a challenge to be continuously sustainable and engage the audience of different demographics. There is no downtime. In this age of instant gratification and information overload, customers are always looking for more excitement every day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Build a circle of trust - that will keep your team.
  2. Get to know your customer's needs - don't build a product based on your needs.
  3. Calculate risk management to know how and when to pivot/ adjust the goals.

Where can people find you and your business?

Website: https://yldp.org/
LinkedIn: https://www.linkedin.com/in/ceciliajackson/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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