Inventive and Delicious - CE Food Experience & The Bakery
Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with CE Johnston, founder of CE Food Experience & The Bakery, located in Waterloo, ON, Canada.
What's your business, and who are your customers?
We are a local bakery that specializes in baking from scratch. We are well-rounded in our products and are also known for baking for dietary restrictions. Whether it be gluten-free, vegan, nut-free, egg-free, and/or any of those combinations, we have a large selection for all restrictions all restrictions. We work hard at what we do and have a team of young professionals who inspire one another to create new products as well as have fun on the job. We take great care and precaution in the preparation of our items to help avoid cross-contamination. This is something that all staff front and back of the house are trained heavily on to ensure the utmost safety for our customers. We make specialty breads ranging from rosemary sea salt, jalapeno popper, coconut curry, and many more. We also make a large assortment of bars, squares, cookies, custom cupcakes, and cakes and always dabbling with new culinary creations.
Tell us about yourself
I am somebody who does not sit still well. So for me, baking and cooking is a great ways for me to be productive and express myself in a positive and fun way. I have always loved baking and loved the challenges that come with it. It is also something that I'm able to continue learning and expanding my knowledge. I love a challenge, so baking is truly a rewarding job for me.
What's your biggest accomplishment as a business owner?
My largest accomplishment is having a full staff of hard-working, loyal employees. Cate deeply about my staff and work hard to maintain the awesome and fun work environment that we have.
What's one of the hardest things that come with being a business owner?
Staff - Staff - Staff
It has been a struggle for a couple of years to get the right balance of staff members. But we have finally done so and have seven full-time staff and two part-time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Just got for it.
- The worst that can happen is that you fail, but at least you now know you did your best.
- Surround yourself with a solid support system.
Is there anything else you'd like to share?
Come visit us! We are moving in early spring to a larger facility located at Waterloo City Hall. 100 Regina Street South:)
Where can people find you and your business?
Website: https://www.cefoodexperience.ca/
Facebook: https://www.facebook.com/CeFoodExperience/
Instagram: https://www.instagram.com/cefoodexperience/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.