Helping Cool People, Build Great Products

Interested in starting your own entrepreneurial journey in software development but unsure what to expect? Then read up on our interview with Justin Abrams, the Co-Founder & CEO of Cause of a Kind, located in New York, NY, USA.

What's your business, and who are your customers?

Cause of a Kind is a software startup studio and a creative web studio. We help founders, innovating enterprises, celebrities, and corporations pursue the future of web excellence and technology.

Tell us about yourself

I am an award-winning 🥇 software studio founder, and I help cool people build great products. I leverage my 15-year career building, supporting, and marketing B2B SaaS platforms to enable founders and early-stage startups to elegantly go from idea to market.

Primarily, I'm a Dad, Husband, Founder, and Full Stack Digital Marketing Strategist specializing in Big Data, SEO, and Product Marketing. I spend my days building, advising, and exploding my portfolio of software startups. Over a long career, I have had the pleasure of consulting on product marketing, product development, customer experience, holistic SEO, and cross-channel digital strategy for every vertical and industry.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been thriving in entrepreneurship after a long career of building my skills while executing for other brands. Building a team, managing budgets, and customer success are table stakes when looking in the mirror and wondering if I have the guts to take the leap.

What's one of the hardest things that comes with being a business owner?

The hardest thing about being a business owner is execution. Everyone has lofty goals and vision, but the hardest part is execution. I have mastered micro execution. A formula that focuses on failing faster. Limiting the burn of time is critical in business; if something is a good idea but is going to fail, better to learn that quickly.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Become a student of everything in your business. From the back office to sales, to the product, to the marketing, to the competitive industry at large. The more you know, the more you can hire for in the future and delegate with experience and empathy of the task or role.
Develop healthy habits. Routine is critical for business owners. It is easy to "make your own schedule" and prioritize away from the goal. Discipline and routine will accomplish most goals.
Socialize the current state of your attitude, whether it is with my wife, my family, my business partner, or my team. Not in a frantic or infectious way, but in a way that releases my current state and allows the people I care about to know how I am feeling rather than guess or gossip.

Where can people find you and your business?

Website: https://www.causeofakind.com/
Facebook: https://www.facebook.com/cuzzinjustin24
Instagram: https://www.instagram.com/cuzzinjustin/
Twitter: https://twitter.com/cuzzinjustin
LinkedIn: https://www.linkedin.com/in/cuzzinjustin/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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