Premium Sweet Potato Pies - Carletta's Pies

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Carletta Rusher, Owner of Carletta's Pies, located in Columbus, OH, USA.

What's your business, and who are your customers?

My business is baking. I bake southern-influenced pastries. My signature dessert is sweet potato pie. A dessert that is indigenous to slavery.

Tell us about yourself

I started because family and friends insisted my sweet potato pie was a marketable product. Following my passion keeps me motivated.

What's your biggest accomplishment as a business owner?

I believe my biggest accomplishment is the camaraderie I have with my customers. I love connecting, the interaction, and the friendships I have built. I am proud that my business has grown primarily through word of mouth.

What's one of the hardest things that come with being a business owner?

One of the hardest things is knowing where to obtain needed information.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Do what you love doing.
2. Spend at least 20 minutes daily learning about your business.
3. Try to exceed the expectations of the customer.

Where can people find you and your business?

Website: https://www.carlettas.com/
Facebook: https://www.facebook.com/carlettaspies/
Instagram: https://www.instagram.com/carlettaspies/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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