Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Walter Schnecker, Business Executive Headshot Photographer of C1M Photography, LLC, located in Amherst, NH, USA.

What's your business, and who are your customers?

We are New Hampshire's only licensed and bonded school 100% dedicated to photography. We help people get more out of their photography and teach photography classes from beginners to advanced.

Tell us about yourself

I have been into photography and optics for about 30 years. I remember back when I thought that a better camera would guarantee better pictures. I soon found out that that was not the case. I know now that what will improve your images is education. Learning how to be a better photographer is fun, and it helped me to achieve the images I take today. Granted, maybe I took my education a little far. I learned about optics from top-notch optical inventors and lens designers at Leica in Germany. I studied magazine-quality images in Hollywood and fashion photography in New York City. I learned about commercial photography by photographing machinery and being thrown into the deep end of the pool.

What's your biggest accomplishment as a business owner?

Helping hundreds of people improve their photography over the last 15 years. Seeing their eyes light up once they get things working as expected. Watching my students improve and sing how their photographs get better and better over time.

What's one of the hardest things that come with being a business owner?

Balancing running a business with finding effective marketing channels to make potential customers aware that help is out there.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you have cash reserves.
  2. Understand what makes you unique and what value that has to prospects.
  3. Ask customers for testimonials. The feedback you learn is priceless.

Where can people find you and your business?

Website: https://www.nh-photography-classes.com/
Facebook: https://www.facebook.com/c1mphotography
Instagram: https://www.instagram.com/wschnecker/
LinkedIn: https://www.linkedin.com/in/wschnecker/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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