Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Britnie Hurd, founder of Jove Institute, located in Lakewood, CO, USA.

What's your business, and who are your customers?

Typically, my clients are purpose-led entrepreneurs who are feeling stalled around complex decisions in their business. Such as "what's my next best action steps? "What should I focus on? Or even "what should be my priorities?" I guide them to clarity through their birth chart. In order to have clarity, we must know what our purpose is? Purpose creates clarity. Because it isn't about "the one path, there isn't even the right path; there is only your path (your truth)."

Tell us about yourself

I started my business after I met mentors who inspired me to live my passion. I named it "Jove Institute" because I didn't quite know what it was going to be about. I knew I was going to be an Astrologer. The identity I'd been "hiding" since I was a child. I began studying astrology and people through the zodiac signs at the age of nine.

I'm fulfilled by what I do; every day is like a dream come true. Don't get me wrong; every day is not perfect. It is as it is meant to be, as I may decide, how I want to experience. Because at the very core of what I specialize in is fulfillment.

What's your biggest accomplishment as a business owner?

Creating Jove Institute to be in alignment with who I am and who I am becoming. Now I am dedicated to aligning other entrepreneur's into their business by guiding them to confident clarity.

What's one of the hardest things that come with being a business owner?

Learning to "master" our different hats. For example, we have a CEO, CFO, employee, admin, marketing hat.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would ask them if they "are you willing to do what it takes?" With the responsibilities, productivity, independence, and structure of what it will take to create this?

Is there anything else you'd like to share?

For weekly clarity, tune into my "Clarify Your Week - Purpose Horoscope" in our community on Facebook: Purpose-led Star-preneurs: Confident and Clear. Facebook.com/groups/purposeledstarpreneurs

Where can people find you and your business?

Website: https://joveinstitute.com/
Facebook: https://www.facebook.com/PurposeIgniter/


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.