Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Nanette Jenkins, Founder, of Breakthrough M2, located in Montgomery, NY, USA.
What's your business, and who are your customers?
I sell achievable, sustainable weight loss - Breakthrough M2 weight loss to wellness. 80% of my clientele is women ages 35-65.
Tell us about yourself
I was a high school math teacher that had years of weight issues and failed diet attempts until I read and did Dr. Simeons' protocol. I understand how upsetting and detrimental it is to have constant weight problems not only on the body but on the mind and heart as well.
What's your biggest accomplishment as a business owner?
I quit my teaching job and opened full-time.
What's one of the hardest things that come with being a business owner?
Understand that my personal beliefs and life will affect my bottom line and team.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Just because you are good at it doesn't mean you know how to run a business. You might be a great plumber and see things that should be better with the company or boss you work for, but that doesn't mean you should go into business for yourself. (1) Do your homework before quitting your day job. (2) know your market; just because you think something is true doesn't mean it is. Make data-derived decisions. (3) know your message - what is it you are really selling? What hole in the market are you filling? Why did you go into business for yourself and for potential clients - that is what you are marketing.
Is there anything else you'd like to share?
I still love what I do - 11 years later. Know your "why," and you will never regret being your own boss.
Where can people find you and your business?
Website: https://alulawellness.com/
Facebook: https://www.facebook.com/BreakthroughM2Weightloss
Instagram: https://www.instagram.com/breakthroughm2/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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