Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sharon Brand, founder of Brand's Media Group, located in Montreal, QC, Canada.

What's your business, and who are your customers?

We are a social media agency based in Montreal focusing on the organic growth of small and medium businesses in the fashion, beauty, and lifestyle sectors. All of the social media management work we do is made in a loving and passionate way so that our clients always feel like they have respective community managers working on their brand with them. It is such a joy bringing out the beauty of a physical brand in the digital space.

Tell us about yourself

I was born in Paris, grew up in Montreal, and then studied in Tel Aviv, New York, and back in Paris for three years. After completing a BA in Communications and a Master's in Fashion Studies, I didn't hesitate to combine both of these passions to help small business owners. Every day, the joy of speaking with people who have a dream, who have a product they genuinely created out of love, is such an immense pleasure. Every day is different, and that is the beauty of entrepreneurship!

What's your biggest accomplishment as a business owner?

Being a founder. It is so tough and challenging to remain in a position that allows you to make the change, to decide, to lead, to have people that rely on you, but there is also nothing more gratifying and satisfying than building a brand with a team of inspiring women who believe in your project as much as you do! After two years of business, having had over 20 clients, and being a team of 4, is definitely the proudest achievement!

What's one of the hardest things that come with being a business owner?

The uncertainty of it all - our clients can decide to leave after the contract is over, and so we always need to make sure to have a turnover of new people coming in to stay afloat. As much as this is hard, it's also a really motivating challenge for the team and me! What a thrill it is to find new people that we can help with their socials!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. It is not all that glamorous! There will be tears, tiredness, and days where you think, "why did I start this?" but also know that although nothing is linear, you will have the most fun if you really love what you have started.
  2. It's a rollercoaster! Some days will be the most special and incredible. On other days you will hit rock bottom. The most important is that you stay consistent and you don't give up! You will see over the years that there is only growth!
  3. If you were already responsible, you will be it even more! As a manager, leader, founder, and owner, all responsibilities are yours. If something doesn't go right, you learn to be responsible for many things that sometimes, you wish you didn't have to be, but it is how it is! It gets easier and easier, which is a nice thing!

Is there anything else you'd like to share?

Going solo takes a lot more courage than people may think! It is such a ride, and every day, you get to wake up and re-invent yourself by making decisions that impact your team members and the way you run your business! Creating magic this way has been so special, and I cannot wait for what the next years will bring us!

Where can people find you and your business?

Website: https://brandsmediagroup.com/
Facebook: https://www.facebook.com/brandsmediagroup
Instagram: https://www.instagram.com/brandsmediagroup/
Twitter: https://twitter.com/bmg_social
LinkedIn: https://www.linkedin.com/company/brands-media-group/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.