Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Maciej Fita, Founder of Brandignity, located in Naples, FL, USA.

What's your business, and who are your customers?

I own a digital marketing company offering various core digital marketing services such as SEO, social media marketing, paid ads, blogging, content marketing, and website design. We work with a lot of SMBs mostly. We also have a white-label program where we partner with other agencies the resell our services. That is a big part of our business.

Tell us about yourself

I've always had a passion for marketing and branding. In the 6th grade, I tried to create my own skateboard brand and dreamed of starting my own company. Back in 2007, I was working as an SEO Manager at a startup agency in Boston. When the 2008 market crash happened, I absorbed a lot of existing marketing positions. This caused me to learn quite a lot in a short period of time. Soon after, I decided to become a freelancer, and things sort of evolved from there. Now I own Brandignity, a full-service digital marketing agency.

I love working on building clients' brands online. There are so many opportunities to build visibility and inbound traffic, and watching things grow is amazing. My favorite projects are turnkey programs where a client requires a multi-pronged marketing approach. Seeing channels grow from tackling 4-6 different marketing channel moves is great.

What's your biggest accomplishment as a business owner?

Keeping things growing and moving. Watching a business grow from its infancy stage to a mature business is not easy. Owning a business for ten years has been a great accomplishment.

What's one of the hardest things that comes with being a business owner?

There are days you're going to be emotionally beaten up. It just is what it is. There are days you will want to give up but don't. Tomorrow is a new day to conquer, and you don't know what each day will bring. Just press on each day toward your goals.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Boot strap at first and keep your finger on the pulse of what's happening.
  2. Watch your cash! Don't spend on things you don't find essential for business growth.
  3. Believe in yourself. You can accomplish a lot more than you think.

Where can people find you and your business?

Website: https://www.brandignity.com/
Facebook: https://www.facebook.com/brandignity
Instagram: https://www.instagram.com/brandignity/
Twitter: https://www.twitter.com/Brandignty
LinkedIn: https://www.linkedin.com/company/brandignity/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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