Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jeff Falkoff, co-founder of Bondi Morning, located in New South Wales, Australia.
What's your business, and who are your customers?
We own the Bondi Morning health supplement brand. Why did we use Bondi Beach for our inspiration? For starters, Bondi Beach is much more than a sun-kissed, happy place.
It's a happy state of being! When you gaze out onto Bondi Beach at sunrise, you'll see people of all ages who have one thing in common. They're in love with life. You can see them embracing a healthy morning routine with a variety of physical activities. Surfing, swimming, walking, running, yoga, kayaking, outdoor workouts, and walking pets are all part of their daily norms. They even take time to slow down, breathe in fresh air and meditate. The whole scene is intoxicating! We formulate and manufacture each of our products with this happy place in mind.
Our customers make up a broad range of people from all over the world but are all interested in improving their energy levels through better eating habits, taking more exercise, and taking the relevant health supplement.
Tell us about yourself
I work together with my son Ryan, and we have been providing Marketing Services to many companies, especially in the health space. We decided around five years to rather get involved in launching our own brand of health supplements. I love the health space and get a buzz from helping so many people around the globe to feel more energetic by using our products.
What's your biggest accomplishment as a business owner?
To develop a start-up with my son and then see it grow, to build a foundation for future growth and development.
What's one of the hardest things that come with being a business owner?
You're always "on" and never really cut yourself off from the daily demands of running one's own business. This is truly a 24/7 challenge.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do your homework and do as much research as you possibly can before launching into your venture.
- Land and expand - do things in small steps and build on short-term successes.
- Don't be put off by short-term failures and obstacles. Push forward and learn from any mistakes.
Is there anything else you'd like to share?
The world is becoming a hugely competitive marketplace with greater business challenges every day, and it's very hard to find a venture that's brand new. The answer is to just do what you do better than competitors and provide a superior service.
Where can people find you and your business?
Website: https://bondimorning.com/
Facebook: https://www.facebook.com/bondimorning
Instagram: https://www.instagram.com/bondimorning/
Twitter: https://twitter.com/bondimorning
LinkedIn: https://www.linkedin.com/in/jefffalkoff/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.