Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Sanjit Singh, Founder and CEO of Boltt, located in Bellevue, WA, USA.

What's your business, and who are your customers?

We provide fractional sales leadership; that is, we actually run your sales or revenue function and build a scalable, repeatable sales process. Our customers are early-stage tech startups as well as larger companies whose sales velocity is slower than they need.

Tell us about yourself

I had a career in sales and sales management which parlayed nicely into starting a series of businesses. After exiting a tech business I co-founded where I had achieved hyper-growth, I started to receive calls asking for my help in revenue growth. So I started Boltt and what motivates me is the excitement I see in clients' eyes when they start to see and feel revenue acceleration.

What's your biggest accomplishment as a business owner?

There are many that I'm proud of, but probably most proud of co-founding LeadCrunch[ai], where my partner and I raised $18M and built it to a $24M run rate which made us #35 on the Inc 500 fastest growing companies. I then exited to a fund upon successfully closing our B round. However, none of those components were as satisfying as creating 65 jobs and seeing people on our team grow their careers and become successful.

What's one of the hardest things that come with being a business owner?

I think just carrying the burden and stress of knowing how fragile your company is. While we were transparent with our team about the general risks we faced, we also tried to confer our optimism at every opportunity. We didn't want them to carry the same stress we did.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

While these may sound obvious, I try to ask myself if I've really nailed down these magic three no matter what business I'm dealing with. Ensure:

  1. That your market is big enough for your and your investors' goals.
  2. That your target customer badly needs what you're going to make.
  3. That you have the right people to build the product and sell enough of it.

Is there anything else you'd like to share?

I'll apologize for giving what might sound like paradoxical advice. Not everyone should necessarily start a company, and not every business idea deserves to be launched.

But if you do your homework, assemble the right team, and you realize in your soul that you just have to launch, then, my friend, I say do it. No matter who you are, no matter what has happened to you, and no matter what anyone has told you, you can find a way to be successful. I have fought through and continue to fight through my own liabilities like childhood trauma, ADHD, a troubled two-decade marriage that recently ended in divorce, paralyzing self-doubt, and exogenous shocks like the 2008 Global Financial Crisis, lawsuits, and failed business partnerships.

Life can suck all it wants, but you can choose to stay the course and charge hell, even if only armed with a water pistol, as long as you still believe in what you're doing. Once you lose belief, be dead honest with yourself — admit it and pivot or shut down and do something else.

Where can people find you and your business?

Website: https://boltt.io/
Twitter: https://twitter.com/sanjit1
LinkedIn: https://www.linkedin.com/in/sanjitsingh3/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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