Feel Confident About Your Body - Body & Soul Coaching

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Lisa Swanson, Founder of Body & Soul Coaching, located in North Andover, MA, USA.

What's your business, and who are your customers?

Body & Soul Coaching is an all-encompassing program designed to help women over 50 learn how to work with their changing bodies and metabolism to finally reach their weight loss goals and create a lifestyle aligned with living a healthy and vibrant life.

Unlike most coaches or trainers out there, I am certified as a health coach, personal trainer, and nutritionist. I also hold a specialty certification in female metabolism and hormones. Couple that with 35 years of experience, I can offer women a very unique coaching experience.

Tell us about yourself

I first created Body & Soul Coaching because I saw a need for a program that addressed the specific health and fitness struggles that women in the midlife face. There's not a lot of support out there for women over 50, so I made it my mission to focus on this specific niche. Not to mention, I, too, was in my 50s and starting to experience the same shifts in my body.

I started Body & Soul Coaching about 10 years ago, mainly as a private coaching program focused on nutrition and fitness. Making shifts in your mindset was always a part of the program but became a central part over the years. As the business grew, I solely transitioned to mainly group coaching. The energy of working with a group of like-minded women who are on the same journey is incredibly powerful. I feel exhilarated when my clients get results and make life-changing shifts in the way they perceive themselves. Self-Identity is directly related to your ability to reach your goals.

What's your biggest accomplishment as a business owner?

The best thing I ever did was to sell my 3 studios and move my business online. It was pretty scary to make such a huge shift at the age of 50, but I knew it needed to be done. I then grew my online business into a multi-6-figure coaching business that brings me joy every day.

What's one of the hardest things that come with being a business owner?

That's an easy one - the entrepreneur roller-coaster. No matter what stage you are at in your business, you will deal with the emotional ups and downs of being an entrepreneur. It can be overwhelming to wear all the hats in your business and be solely responsible for your success. And if you have employees, being responsible for their paycheck as well as helping them feel fulfilled can put a lot of pressure on you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Know your market inside and out! What problems keep them up at night, and how will you solve them?
You must be consistently marketing - networking, organic marketing, or paid advertising.
Deliver value always!

All my metabolic series programs are created with my BASE model in mind. In order to help all women get results, I knew my programs need to be Balanced, Adaptable, Sustainable, and Effective. This is what creates a lifestyle instead of a temporary fix.

Where can people find you and your business?

Website: https://www.bodyandsoulcoaching.com/
Facebook: https://www.facebook.com/LisaSwansonCoach/
Instagram: https://www.instagram.com/lisaswansonfit/
Twitter: https://twitter.com/LisaSwansonFit
LinkedIn: https://www.linkedin.com/in/lisaswansonfit/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.