Growth Comes With Uncertainty - Black Fox Marketing
Interested in starting your own entrepreneurial journey in branding and marketing but unsure what to expect? Then read up on our interview with Lacy Lieffers, Founder and CMO of Black Fox Marketing, located in Calgary, AB, Canada.
What's your business, and who are your customers?
I'm a business coach that's dedicated to empowering heart-centered, soul-sourced entrepreneurs to lead with love so they can impact more lives!
Tell us about yourself
Black Fox Marketing started with the dream of wanting to provide a voice for the creatives (the dreamers, visionaries, artists, healers, designers, and creators). For those heart-centered entrepreneurs so passionate about their work yet struggled to have their voice heard. The ones that felt they couldn't build a business based on the foundation of their authentic self.
I fully believe that the only way to grow a sustainable business is by being your true, authentic self. By taking the amazing and unique parts of self (skills, values, beliefs, morals, traits, and experiences) and building a strategy around them. Using them to story tell your vision and your purpose.
Sparking a love of and belief in self (for others) is what motivates me every single day — knowing that if even one of my messages makes someone step into the power that is their authentic self, then I've fulfilled my own purpose.
What's your biggest accomplishment as a business owner?
Every day, every moment has been a journey of discovery, an opportunity for growth, and a chance to evolve past the "me" that existed the moment prior. So in truth, my biggest accomplishment would then have to be the fact that I was able to embrace all parts of self, get honest about MY passions, and turn them into an offering where I can help others do the same (and that I've continued to do it day-after-day).
What's one of the hardest things that come with being a business owner?
As alluded to above, entrepreneurship is a journey of self-discovery. It's not easy; it's not glamorous. But, it is rewarding. You'll be introduced to parts of yourself you didn't know even existed, and you'll be all the better for it.
As an entrepreneur, expect to discover the following:
- Fears, limitations, emotional patterns, roadblocks, and hurdles that were previously holding you back.
- The uncertainty and doubt that will continue to creep in whenever the moment seems primed — hoping to dissuade you from living your purpose and achieving your goals.
- And for those willing to be vulnerable, honest, and diligent - a sense of strength, self-love, confidence, and a knowing of your worth that will carry you through any moments listed above.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- It's a journey of humility, challenges, and evolution - and it's so worth it if you stay with it.
- The only way you can truly grow a sustainable business is by defining your brand, strategy, and offerings based off your true, authentic self.
- It's a journey that doesn't have to be taken alone. Get support, seek help, ask questions, find a coach, and reach out to those that have carved the way — I promise you, support will always be given to those that ask for it.
- Bonus: Protect your energy. What you give out is a direct representation of what you take in. So surround yourself with supportive and uplifting individuals. Set boundaries for yourself and your business. Actually, live within a balanced state. Be a curator of your own happiness.
Where can people find you and your business?
Website: https://www.blackfoxmarketing.ca/
Facebook: https://www.facebook.com/BlackFoxMarketing
Instagram: https://www.instagram.com/black_fox_marketing/
LinkedIn: https://www.linkedin.com/in/lacylieffers/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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