Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Wade Lightheart, President of BiOptimizers, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

Our mission is to discover, present, and share supplement products and health strategies backed by cutting-edge research that leads to a happier, healthier, and more fulfilling lifestyle. We create products to empower our customers to achieve an optimal state of well-being in the body, mind, and soul, which we holistically define as BiOptimization. We've served over 112,000 legendary clients in over 90 countries, helping people find natural solutions for difficult digestive problems.

Tell us about yourself

Make a real difference in the lives of humans and help them to live better and healthier.

What's your biggest accomplishment as a business owner?

Serving several hundred thousand clients, INC 500 recognition.

What's one of the hardest things that comes with being a business owner?

Ensuring that you incentivize the actions and behaviors of your teams in order to outperform the expectations of our clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start a business in something you love enough to continue refining your understanding and products until they are the industry's best.
  2. Always keep learning - what worked in the past will not always work in the future in a rapidly changing, technologically driven world.
  3. Be Patient, Persistent, and Positive - Patience helps you persist through the inevitable changes by learning and growing through the challenges, and a positive attitude helps you believe and pursue excellence through all of the obstacles and challenges.

Is there anything else you'd like to share?

Readers can be redirected to Bio Shop Page and they can use a dedicated code that will grant 10% off any order!

Code is GOSOLO10

Where can people find you and your business?

Website: https://bioptimizers.com/
Facebook: https://www.facebook.com/BiOptimizers/
Instagram: https://www.instagram.com/bioptimizers/
YouTube: https://www.youtube.com/bioptimizers
LinkedIn: https://www.linkedin.com/in/wade-lightheart-199b031a/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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