Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Laura Kohn, President of Laura Kohn LMHC, CHt - Beyond Transformation, located in Punta Gorda, FL, USA.
What's your business, and who are your customers?
Beyond Transformation Wellness Center is your one-stop-shop for all things alternative health. We offer counseling, hypnotherapy, somatic release, health coaching, yoga, meditation, and nutraceuticals. We also offer anti-aging and body contouring with a state-of-the-art laser that not only removes lines and wrinkles but can firm and tighten skin and remove inches. Our light therapy machine offers a natural mood boost through brain entrainment and sound and light frequencies that can help with anxiety, insomnia, depression, and a host of other mood issues. We also offer community groups and classes that allow our clients to connect with others in fun ways through our community events. If you are new to town, looking to expand your horizons, or are interested in natural treatments and holistic health, Beyond Transformation Wellness Center offers you an alternative to classical pharmaceutical approaches to health and wellness.
Tell us about yourself
I started my career in Corporate America first as an operational efficiency expert and then doing IPO's and Investor Relations for a dot com on Wall Street. While having a big complicated life was interesting, it was also highly stressful and emotionally unfulfilling. When the dot com crash happened in 2000, I happily packed my bags and moved from the NorthEast to Fort Lauderdale, went back to grad school, and set up my clinical practice there for the next 21 years. Approximately three years ago, I met Sandra Tillett, my business partner, through a yoga studio she owned in Deerfield Beach. Sandra and I both shared a passion for finding novel ways to improve health and wellness naturally. Sandra had been living in Punta Gorda and suggested we start a Wellness Center here where we could both realize our passion for helping people realize their goals in fun and creative ways. Our proprietary protocols allow clients to come in for half-day and full-day sessions where they can accomplish years of work quickly. We still do traditional yoga and meditation classes; we do certification courses in Yoga Nidra, Sound Healing, and Reiki, as well as once a month Energetic Healing Groups and traditional counseling and hypnotherapy. We also have a spa component through Shiwa Therapy that offers cold laser, infrared, and radiofrequency treatments to lose weight, tighten skin, and get rid of fine lines and wrinkles.
What's your biggest accomplishment as a business owner?
One of the big goals Sandra and I share is to help underserved communities. To this end, we created Beyond Transformation as, a not-for-profit company that is committed to servicing trauma survivors and people who are stuck in the grief process that can't afford therapy. We are always looking to partner with other not-for-profit groups to lend our treatment skills to all areas of the community that need help with moving forward out of trauma and grief and into the present moment.
What's one of the hardest things that come with being a business owner?
It's been very interesting for me personally to see the difference in the markets in the East and West Coasts of Florida. I am enjoying getting to know my new community, but of course, when you are the new kid on the block, it's hard to get the word out at first. We have also been looking to partner with local businesses as we ramp up our retreat business and bring more and more groups from the Eastside to Punta Gorda for events at the center. If you are a hotel, restaurant, or tour operator locally, please call us. We love sharing the amazing atmosphere here with explorers from the East side of the state.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
My first tip would be to have a good marketing plan before you open your business. Having the community know what you do and where you are is invaluable. Secondly, don't take on business you don't want or may not be successful with. Word of mouth and referrals are gold. We only work with people who we feel we can set up for success. Finally, plan for bumps in the road. Everyone can handle it when things go well. It's when the unexpected happens when you really can see someone's true nature.
Is there anything else you'd like to share?
We are really all about collaboration and creativity at Beyond Transformation. Our proprietary protocols allow our clients to make dramatic changes quickly. We use the best in natural health and cutting-edge psychology with a spiritual bent to get people to the next level quickly, be it physical, emotional, or mental.
Where can people find you and your business?
Website: https://www.beyondtransformation.org/
Facebook: https://www.facebook.com/beyondtransformation12
Instagram: https://www.instagram.com/beyondtransformation_inc/
LinkedIn: https://www.linkedin.com/in/laurakohn/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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