Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Talha Tufail, marketing executive at Beyond North Ltd., located in London, England, UK.
What's your business, and who are your customers?
I consult for startups and small to mid-sized businesses from various industries in the UK and beyond to increase their website traffic or visibility and improve their user experience design through cross-disciplinary areas such as Brand Strategy, Data Analytics, and Content Marketing.
Tell us about yourself
I am a 25-year-old entrepreneur who is passionate about helping brands and small businesses find their brand purpose and increase their visibility. I started my business because I saw a need for businesses to have a clear understanding of their brand identity and digital footprint and how to effectively communicate it to their target audience. I am motivated each day by the positive impact that my work can have on the success and growth of the businesses I work with. I am also motivated by the challenge of helping businesses stand out in an increasingly competitive marketplace. Overall, my goal is to empower businesses to tell their unique story and connect with their customers in a meaningful way.
What's your biggest accomplishment as a business owner?
As a business owner, my biggest accomplishment is the success of the brands and small businesses that I have had the privilege of working with. I have helped many businesses to increase their brand visibility, connect with their target audience, and achieve their desired business goals. I am particularly proud of the relationships that I have built with my clients and the positive impact that my work has had on their businesses. Additionally, I am proud of the positive reputation that I have established within the industry as a trusted and effective brand consultant. Overall, my biggest accomplishment as a business owner is the satisfaction of seeing my clients succeed and grow as a result of my work.
What's one of the hardest things that comes with being a business owner?
Finding the team, be it your clients or people who work with you, has to be carefully sought because you are going to put a large part of your time and skills into helping them help you. One of the hardest things that come with being a business owner is the level of responsibility and decision-making that is required. As a business owner, you are ultimately responsible for the success or failure of your business, and that can be a heavy burden to bear. You have to make important decisions every day, often with limited information and under tight deadlines. Additionally, as a business owner, you are responsible for the well-being of your employees and making sure they have everything they need to be productive and motivated. Balancing the needs of your business with the needs of your employees, customers and stakeholders can be a challenging task.
Another difficult aspect of being a business owner can be the lack of predictability and stability in day-to-day operations. You may face unexpected challenges that can cause disruptions in the normal flow of business, and you have to be able to navigate through those challenges. You may also have to manage cash flow and financial uncertainty, which can be stressful and difficult.
Finally, being a business owner can be lonely and isolating. You may not have a team to rely on for support, feedback, or decision-making. You have to be self-motivated and resilient to keep going when things get tough.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Stay adaptable and be open to change. The business landscape is constantly changing, so it's important to stay adaptable and open to change. Being able to pivot and adapt quickly is essential for staying competitive and for ensuring the long-term growth and success of your business. Be open to taking risks, learn from your failures, and always be looking for new opportunities to grow your business.
- Be financially savvy. Understand your numbers, make sure you have a clear financial plan and budget in place, and track your expenses and revenues regularly. This will help you to make informed decisions about your business and identify areas where you can cut costs or increase profitability.
- Seek out mentorship and networking opportunities. Building a network of other business owners and entrepreneurs can be invaluable. Look for mentorship opportunities and connect with people who have experience and knowledge that can help you to grow your business.
Where can people find you and your business?
Website: https://beyondnorth.net/
Facebook: https://www.facebook.com/BeyondNorth.net
LinkedIn: https://www.linkedin.com/in/talhatufail/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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