Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Cynthia Johnson, CEO & Co-Founder of Bell + Ivy, located in Santa Monica, CA, USA.
What's your business, and who are your customers?
Bell + Ivy is a people-based marketing and branding agency. We work with our clients to develop their personal brands and create thought-leadership strategies and marketing campaigns that integrate real people from their organization.
Tell us about yourself
We started Bell + Ivy to help purpose-driven people and organizations to define their message and amplify their impact. We believe that businesses that invest in their people thrive.
What's your biggest accomplishment as a business owner?
The biggest accomplishment I have had as a business owner is not taking outside capital.
What's one of the hardest things that comes with being a business owner?
The most difficult part of owning a business is knowing when to say no. Not every opportunity is an opportunity.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Hire slow and fire fast. When someone is not a fit, it's best for both parties to part ways.
- Have outside mentors or coaches who can help give you perspective.
- Have a plan. I use OKRs. You will get burnt out, but you can get through it if you know where you are going.
Where can people find you and your business?
Website: https://www.bellivy.com/
Facebook: https://www.facebook.com/BellIvyLA
Instagram: https://www.instagram.com/bellivyinc/
Twitter: https://twitter.com/bellivyinc
LinkedIn: https://www.linkedin.com/company/bellivy/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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