Look Your Very Best - BEAUTY by BUFORD
Interested in starting your own entrepreneurial journey in beauty services but unsure what to expect? Then read up on our interview with Gregory Buford, owner and founder of BEAUTY by BUFORD, located in Lone Tree, CO, USA.
What's your business, and who are your customers?
As a Board Certified Plastic Surgeon, I have had the honor of launching and growing three businesses over the last 20 years: BEAUTY by BUFORD, Core Aesthetics Consulting, and Core Aesthetics Training Institute. The first is my plastic surgery practice, where I offer breast enhancement, body contouring, facial injectables, and a wide variety of non-invasive products and procedures to help you look your very best at any age.
The second business is my consulting business. I regularly consult several businesses around the world in various sectors, including legal, financial, and technology. The final business is my most recent venture. Core Aesthetics Training Institute (or CATI as we call her) is a nationally-recognized training institute for medical professionals where they can learn the safe and effective use of facial injectables for their patients.
Tell us about yourself
Cutting to the chase, I am driven. I am driven to succeed in everything I do by a passion for leaving behind a legacy from these ventures and helping educate those around me.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is seeing repeat patients. The fact that someone actually trusts me and my staff makes it all worthwhile. And the fact that they consistently refer their friends and family makes it even nicer!
What's one of the hardest things that come with being a business owner?
One of the hardest things about being a business owner is the humbling fact that you simply can't control the world around you. From the stock market crash and recession of 2008 to our recent COVID pandemic, these two world events had major effects on both my business as well as my clients. In many ways, these challenges actually made me a better business owner, and so I am grateful in some ways for having been put to the test. That being said, I am fine with no more pandemics.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be true to yourself and follow your passion. Don't chase something simply because of money. Chase an idea or a dream because you really enjoy it.
- Never give up and never let anyone else tell you to give up. Like most business owners, I have had some real downtimes. But I have also had some great times. When I look back, the bad times were only temporary and are dramatically overshadowed by the good times, making my efforts worthwhile.
- Have a game plan and let nothing happen by chance. And, don't be afraid to pivot. Many of the leading businesses around the world started with a different look and felt only to emerge as something slightly different. Don't be afraid to embrace these changes.
Is there anything else you'd like to share?
At the end of the day, make sure that you are having fun. Life is short and time is the only commodity we can never get back, can never buy, and can never make more of. So enjoy every moment!
Where can people find you and your business?
Website: http://www.beautybybuford.com/
Instagram: https://www.instagram.com/beautybybuford/
LinkedIn: https://www.linkedin.com/in/beautybybuford/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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