Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Adriano Bordoli, Co-Founder and CEO of Balanced Tiger, located in Miami, FL, USA.
What's your business, and who are your customers?
Balanced Tiger is a health food company striving to make functional mushrooms mainstream. These ancient ingredients boast an extensive array of health benefits, which is why we decided to put them into protein bars. The result is portable, packed with benefits, and, most importantly: delicious.
At this time, our main customers are vegan females aged 20 - 50.
Tell us about yourself
I’ve always been passionate about optimizing human performance in a natural way. So in 2014, while doing some arduous endurance training, I discovered mushroom supplements. These superfoods had a profound impact on my training and overall mood-boosting my energy, pushing my endurance levels, and sharpening my focus.
After using mushrooms in my daily routine for several years, I decided that I wanted to find a way to broaden the reach of these powerful superfoods – by putting them into conventional product formats.
What's your biggest accomplishment as a business owner?
Working with my team to successfully launch our products on the Amazon marketplace. As a business owner of a CPG brand, you often hear horror stories about Amazon. However, we overcame any hurdles thrown our way and are now experiencing healthy growth on this channel.
What's one of the hardest things that comes with being a business owner?
The uncertainty of not knowing what is going to happen a week down the road and making sure you are continuously prepared to put all fires out when they arise.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be Patient. The five-year exit model isn't right for every business.
- Be Resilient. You're going to fall many times on the path to success, and that's fine. Just get back up swiftly.
- Build something valuable. If you build a product or service with true efficacy, then the rest of the pieces will fall in place with time and resiliency.
Where can people find you and your business?
Website: https://www.balancedtiger.com/
Instagram: https://www.instagram.com/balancedtiger/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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