Real Results - Balance Guy Training

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Shane McLean, Founder of Balance Guy Training, located in Benton, LA, USA.

What's your business, and who are your customers?

It's two businesses in one. First, I'm an in-person personal trainer at Outback Performance, a gym on my property. The second part is training people online who cannot make it to my gym. My ideal clients are middle-aged females who love strength training to improve their performance in and out of the gym.

Tell us about yourself

To get into the health and fitness field, you have to love working out, and I'm no different. My passion for training is still the same, if not greater, than when I started my personal training gig over 13 years ago. My motivation for my business is simple. It's to make people better than when they walked into my gym and to keep reminding them what they are truly capable of.

What's your biggest accomplishment as a business owner?

Starting up a business in a small town where nobody knows you are a challenge. So, my biggest accomplishment is having a base of recurring clients who refer my services to others.

What's one of the hardest things that comes with being a business owner?

It's all on you. Whether or not you feel up to it on any particular day, you have to get up and get going. You get paid for what is done.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Focus on your local market and make yourself known to your customers within a 5-mile radius of you.
2. Hire a business coach or have a mentor so you can fill in your gaps of knowledge and know-how.
3. Have a clear idea of who you want to serve before opening your doors.

Where can people find you and your business?

Website: https://balanceguytraining.com/
Facebook: https://www.facebook.com/outbackperformance/
Instagram: https://www.instagram.com/outbackperformancecenter/
Twitter: https://twitter.com/ShaneMcLean_
LinkedIn: https://www.linkedin.com/in/shane-mclean-5495053b/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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