Your Dog's Best Friend - Back 40 Dogs

Team Subkit -

Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Jack Cole, Founder of Back 40 Dogs, located in Sheridan, WY, USA.

What's your business, and who are your customers?

We are a premium pet supplement company with a focus on working breeds. This means dogs who were bred to perform a job. Whether they are police or military protection canines, herding ranch dogs, or just loyal adventure companions, our supplements are designed to work as hard for them as they do for you.

Tell us about yourself

I have been a dog lover all of my life. When I got Cowboy (@cowboy_the_cattle_dog), my Australian Cattle Dog, he was on an entirely different level. He demanded more exercise, more training, and more from his diet. I was not satisfied with the currently processed supplements on the market, so I set out on a quest to find my own from natural sources. Years later, people ask me what I feed Cowboy to make him look so good, and well, now we're here.

What's your biggest accomplishment as a business owner?

Helping dogs. We are on a mission to give away $1 million dollars to dog nonprofits and rescue foundations that are making an impact. Not to mention our products themselves are helping improve the quality of life and longevity of dogs across the nation.

What's one of the hardest things that comes with being a business owner?

There are a lot of decisions to be made every day. More bad comes from a lack of decisions than a bad decision, though, so it's picking your battles and being okay with the results of whatever you choose.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Take massive action.
  2. Pick a niche you care about.
  3. Seek to learn from those who have already done what you want to.

Where can people find you and your business?

Website: https://back40dogs.com/
Facebook: https://www.facebook.com/back40dogs
Instagram: https://www.instagram.com/cowboy_the_cattle_dog/
LinkedIn: https://www.linkedin.com/in/jackcole3/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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