Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Brittany Todd, founder and CEO of B Balanced Counseling & Wellness, located in Winston-Salem, NC, USA.

What's your business, and who are your customers?

B Balanced is a Counseling and Wellness practice dedicated to supporting you in the creation of your best self. We focus on cultivating a balance in life through wellness of the heart, body, and soul for people of all ages, sizes, genders, orientations, and backgrounds! We are passionate about promoting mental health awareness, support, and comprehensive, collaborative treatment.

Each client that walks through our door is unique and deserves a specific program designed to fit their needs of “balance” and support their personal goals. Our approach to clinical counseling withholds a strong tie to Integrative Psychotherapy. Integrative Psychotherapy specifically includes work with the body-mind connection, cognitive reframing, client-centered therapy, solution-focused therapy, and mindfulness-based therapy.

Our services consist of but are not limited to Individual Counseling, Therapeutic Consulting, Individualized Clinical Interventions, Family Counseling, Life Coaching, Legal Mitigation, and Mediation, as well as Virtual Workshops, Corporate Programs, Athlete Programs, and Creative Space Consultations. Additionally, we offer massage therapy, energy healing, private yoga and meditations, and many community outreach events.

Tell us about yourself

I'm the Founder and CEO of B Balanced Counseling & Wellness. When I founded B Balanced in Pawleys Island, SC, the practice began as a Wellness Center emphasizing yoga, movement, massage therapy, and life coaching. After moving back to Winston – Salem in 2016, I re-opened B Balanced as private practice counseling with an emphasis on overall health and well–being. As a Winston Salem native, I'm passionate about supporting my community and its members through multiple avenues of outreach and connection. Therefore, B Balanced Counseling & Wellness embodies a clear mission of community and collaborative care to spread mental health awareness and bring people together in health and wellness. My focus on creating a unique, comfortable, accepting, safe space for all of our clients at B Balanced Counseling has led B Balanced to have a feel as the “Cheers” of mental health.

Originally from Winston – Salem, I attended R J Reynolds High School and was an elite swimmer for the WSY (TYDE) swim team. After graduating high school, I attended the University of Florida, where as a driven student – athlete, I participated in the US Swimming Olympic Trials and competed in NCAA’s while also achieving my bachelor’s degree in Criminology, with a concentration in Psychology and Art History minor.

As a former elite athlete, chronic overachiever, recovering perfectionist, and someone who has suffered from my own mental health obstacles, I've been involved in wellness since I could crawl and, at a young age, developed a purpose for mental health and well-being. I've always been passionate in regards to psychotherapy and the benefits that come from self-work and discovery. This passion led me to pursue further education. In 2017, I graduated from Walden University with master’s level degrees in both Clinical Psychology and Clinical Counseling to build on my dream and mission of mental health and wellness.

I continue to enjoy my personal mental health journey, practicing what I preach daily in order to show up in the best way for myself, my clients, the BB team, and my precious loved ones. Through my personal experiences and higher-level education, I'm able to counsel from many avenues. I realize every person and family who comes to B Balanced Counseling & Wellness is unique; therefore, I implement an integrative approach of multiple treatment modalities to provide them with a positive experience while promoting progress toward their individual therapeutic goals and overall wellness. I work with adolescents, teens, adults, and families to address a variety of mental health struggles, challenges, obstacles, and life transitions. I exude a great love for balance of the body and mind when it comes to reaching optimal health and aligning the mental, emotional, and physical components of wellness.

Additionally, I am contracted by the North Carolina Capitol Defender’s office as a Mitigation Specialist in criminal cases while also accepting private mitigation work as requested. I have been an expert witness in multiple criminal cases, and child custody arrangements, consistently motivated to support clients in legal challenges they may be facing.

In my spare time, I enjoy spending time with my two little ones, taking classes at @awareyoga, @purebarrewinstonsalem, or @cyclebarwinstonsalem, and going on walks around Winston-Salem with friends and family. Read more about me on my Psychology Today and All Kinds of Therapy profiles.

What's your biggest accomplishment as a business owner?

My biggest accomplishment to date as a business owner is the expansion of my practice this past year in location, office space, and the addition of new team members and practice services.

What's one of the hardest things that come with being a business owner?

Playing multiple roles all the time and wearing many hats throughout the day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Lead with passion and love. Be sure you have a clear mission and purpose. Know WHY you want to start this business, and never forget that WHY.
  2. Have a "plan" before you make a move. Think through some scenarios, but know that things do not always go according to plan, and you have the capacity to pivot and make changes if needed.
  3. Do not make decisions out of fear or guilt. Make decisions out of passion, drive, needs, and confidence.

Is there anything else you'd like to share?

Follow your dreams, and do not be afraid to ask for help along the way.

Where can people find you and your business?

Website: https://bbalancedcounseling.com/
Facebook: https://www.facebook.com/BBalanced

Instagram:
https://www.instagram.com/bbalancedonoakwood/
https://www.instagram.com/bbalancedwithbrittany/

LinkedIn: https://www.linkedin.com/in/brittany-johnson-todd-2338a11bb/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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