Stronger Movement Feel Better

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Karin Twigg, Founder of Awaken Pilates, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

I'm the owner of Awaken Pilates, based in Minneapolis, MN. We offer private and small group classes for a wide range of individuals, from healthy to injured. Our clients come to us because they want a professional to guide them through quality movement to get stronger and feel better in their bodies.

Tell us about yourself

I was first exposed to Pilates, living in San Francisco, and working in advertising. I knew I didn't want to do advertising for the rest of my life, and when I tried Pilates, it all just clicked. I wanted to help people feel better physically, mentally, and emotionally and this fit the bill.

I moved to L.A. to become fully trained in the method and shortly after moved to Minneapolis (closer to home) and opened up Awaken Pilates. That was in 2003. This April, we celebrate 20 years. I love what I do every day and the lifestyle it has provided for my family and me. I get to help people feel their very best, keep my body strong, and pick up my kids from school.

What's your biggest accomplishment as a business owner?

I would say the impact I've had on people's lives. I know that I make a difference, and that feels really, really good.

What's one of the hardest things that come with being a business owner?

It never ends. There's always something to do or a small fire to put out. I would also say finding and retaining great people. Life happens, and so things shift, and therefore we have to adapt.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Get educated in the service or product you are selling really well before you dive in.
You must be willing to work hard, and sometimes that might mean long hours or times that aren't ideal for your life.
Write out a thorough business plan (even if it's just for you) to get all the details and ideas down on paper before you execute anything.

Where can people find you and your business?

Website: http://www.awakenpilates.com/
Facebook: https://www.facebook.com/awakenpilates/
Instagram: https://www.instagram.com/awakenpilates/
LinkedIn: https://www.linkedin.com/in/karin-twigg-6747b97/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.