Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Ashley Santiago, Founder of Ashley’s Organic Desserts, located in Robbinsville, USA.
What's your business, and who are your customers?
Ashley’s Organics strives to provide bakery items for every type of customer. While we do offer traditional desserts, we also offer a large variety of vegan items, gluten-free items, and 100% organic desserts.
Tell us about yourself
I’ve always loved sweets. I went to Johnson & Wales and received my Bachelor's degree in pastry arts and pursued that career path for many years. When I got pregnant with my daughter in 2017, I promised myself I would eat healthier.
Not lasting long without dessert, I began testing out healthy alternatives to other recipes and testing them out on friends and family. People loved them and started asking me if they could start buying some things from me. Within two years, I had over 20 orders a week and was renting a commercial kitchen in my local town until I finally had my own workshop built the following year.
What's your biggest accomplishment as a business owner?
I would say my biggest accomplishment as a business owner has the ability to tailor recipes to each person's specific needs. The ability to make something for everyone to enjoy.
What's one of the hardest things that comes with being a business owner?
I would say just the amount of time that goes into keeping the business up and running.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure it’s something you love doing.
- Make sure you’re prepared for the time it takes and be ok with doing it yourself for a while before hiring employees.
- Offer something unique.
Where can people find you and your business?
Website: https://www.ashleysorganicdesserts.com/
Facebook: https://www.facebook.com/ashleysorganicdesserts
Instagram: https://www.instagram.com/ashleysorganicdesserts/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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