Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Todd Norian, Founder of Ashaya Yoga, located in West Stockbridge, MA, USA.

What's your business, and who are your customers?

I have a yoga school called Ashaya Yoga. Ashaya means abode of the heart. My customers are anyone interested in the yogic path, self-improvement, following the heart, and cultivating a spiritual lifestyle that integrates body, mind, and heart.

Tell us about yourself

I was a professional jazz musician getting ready to go back to get a master's degree in jazz composition and education when I visited a yoga ashram. I attended a 10-day retreat and stayed for 13 years! Every cell of my being resonated with the lifestyle, purpose, and practice. I became a yoga teacher and founded my own style of yoga, Ashaya, which means "abode of the heart." Ashaya is alignment-based, heart-centered, and has a life-affirming philosophy.

What's your biggest accomplishment as a business owner?

I've managed to pull together a highly skilled and competent team of professionals to support my vision of Ashaya and reach larger audiences.

What's one of the hardest things that come with being a business owner?

How to balance the desire to expand and create with the bottom line? And how to balance freedom and stability?

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Know your vision and purpose first. Then test drive your vision by offering free services. Once you gain a following, find a team of professionals to help you expand your vision.

Is there anything else you'd like to share?

It's been a complete joy and fulfillment to see my vision for my life and the world manifest in front of my eyes. I seek to inspire others to follow their hearts, be kind, and make this world a better place. It's happening.

Where can people find you and your business?

Website: https://www.ashayayoga.com/
Facebook: https://www.facebook.com/AshayaYoga/
Instagram: https://www.instagram.com/ashayayoga/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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