Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Antara Ganguly, Founder of Artyska LLC., located in Atlanta, GA, USA.

What's your business, and who are your customers?

Artyska is an affordable luxury clothing brand for women of age 25 to 50 years old. Artyska is here to bring the best blend of western wear while experimenting and introducing fashion from the Indian heritage to the world. Sit back, relax, and enjoy the enthralling experience of owning clothing spun off of a magic wand of dashing outfits in chic designs and state-of-the-art fabrics. Artyska wishes to turn your feelings into fashion while emanating its global vision of fusing the best of both worlds. Artyska emphasizes YOU, values YOU, and creates fashion for YOUR own personalized style. We are committed to customized offerings, exclusivity, luxury designs, and after-sale care.

Tell us about yourself

Artyska, founded by me, is a reflection of how I imagine world fashion to emerge from my Indian roots of creativity. Operating from The United States, I wish to introduce Artyska to the world as a brand that amalgamates my native country of creative weavers with the trendy outsets of the western world. Through Artyska, I want to get closer to people across the globe. Artyska helps look beyond cultural differences, language barriers, ethnicity, and local fashion. Artyska is not just about fashion; it’s about a feeling, a feeling of love for every human, a feeling of global unity where everyone can turn their feelings into fashion. At Artyska, I work with a team of creative and positive people who share this vision of mine and who work tirelessly to make this dream ‘Artyska’ come true.

What's your biggest accomplishment as a business owner?

Being able to assemble and train a core team of staff and executives that consistently deliver quality products. Being passionate about doing what I love without hesitation and regret. Being perseverant motivates my employees and me toward success. Being patient and motivating during tough times.

What's one of the hardest things that comes with being a business owner?

Business is never predictable, no matter how prepared you are. Hiring the right person for my business is still the hardest thing for me. Targeting the right audience has been challenging. Trouble trusting others who want to partner with the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Before starting research, research, and research, I did it for one year and still doing it.
  2. Be clever enough to keep costs down.
  3. Be clear with your target audience before creating the products.

Where can people find you and your business?

Website: https://artyska.com/
Facebook: https://www.facebook.com/ArtyskaFashion
Instagram: https://www.instagram.com/artyskafashion/
Twitter: https://twitter.com/artyskafashion
LinkedIn: https://www.linkedin.com/company/artyska/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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