Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Arquiles Carlos Caruncho, Winemaker at Arquils Wines, located in Nevada City, CA, USA.

What's your business, and who are your customers?

I am an ardent believer that all wines need to be a medium for great experiences. While—and after—drinking the first sips of a great wine, one’s body needs to feel positively different, lighter.  One’s awareness is enhanced and in harmony with nature. Loved and cared for vineyards can produce excellent grapes. This combined with zero interference in the cellar will give marvelous results. Hence, my philosophy of zero intervention during the process. ‘Arquils’ wines are designed to be this way.

Tell us about yourself

Arquils is short for Arquiles (Achilles), my first name. And, obviously, my Achilles heel is the grape juice beautifully fermented and aged. Having said this, I owe you a short introduction to who am I, why, and how. My last name, Caruncho, is from the Latin language, ‘Carum’ means, among other things, loved or lover of, whereas ‘Cho’ in Chinese means  Autumn harvest time!

What's your biggest accomplishment as a business owner?

Being reviewed successfully and several times by Jancis Robinson MW, Jamie Goode from Wineanorak, the local newspaper, the San Francisco Chronicles, and others.

What's one of the hardest things that comes with being a business owner?

Cash flow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do.
  2. Don’t stop doing what you love.
  3. Give it 110%.

Where can people find you and your business?

Arquils Wines
Old world wines style using sustainably grown, hand picked and carefully selected grapes with a 100% natural approach to winemaking and zero cellar intervention.
Arquils Wines

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.