Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Ronit Falevitch, founder of Arilan Skincare, located in Beverly Hills, CA, USA.

What's your business, and who are your customers?

I'm an immigrant and started as an esthetician at a few doctor's offices in Beverly Hills. After a few years, I decided to overcome my fears and open my own private skincare studio in Beverly Hills. The beginning was scary without clients as well as high rent. Back then, about 25 years ago, we didn't have social media. I attended charity events and donated gift certificates for facials and baskets of skincare products. One of the charity gift certificates was given to a beauty editor who loved my treatments and wrote about them in an issue of Angeleno Magazine. That article brought many clients to my door, along with more magazines and TV stations. It was overwhelming, and I thought I was dreaming.

I built a successful facial spa with a unique clientele consisting of celebrities, such as the First Lady of the United States, musicians, actors, and news reporters. I have two kids, and it was time to follow my next goal: my skincare brand. It was not easy. There are so many skincare brands in the beauty market, but I've learned not to copy others, to be creative, and to start small with high-quality ingredients. I picked the ingredients that I've always wanted in skincare products: peptide, hyaluronic, glycolic, shea butter, coffee beans, and more. It is important to me to avoid animal testing and ingredients made from animal products. So I reached out to PETA and Leaping Bunny for guidance.

Working as a skin expert for over 25 years helped me to understand different skin types and their needs. I believe in gentle exfoliation and deep hydration to maintain healthy skin. One of the products I created is a 7.5% glycolic peel that helps keep acne and dead skin away. There's also a hyaluronic cream and serum to keep the skin hydrated and glowing. I enjoy reading emails, reviews, and posts on social media from happy clients. The lesson I've learned is to never give up, keep going, and pursue my dreams.

Tell us about yourself

I'm an esthetician with over 23 years of experience treating a wide range of skin types as acne, rosacea, pigmentation, sun damage, and aging skin - listening to my client's skin concerns led me to create my own products where I use highly demanded ingredients like coffee beans, Squalene, Shea Butter, Coconut Oil, Hyaluronic Acid, Jojoba Seed Oil, Rose Hip oil, Quinoa Seed Extract. My products are Vegan & Cruelty-Free, verified by Peta & the Leaping Bunny, and proudly made in the USA.

What's your biggest accomplishment as a business owner?

Having amazing and loyal clients for over 23 years in a beautiful skincare studio in the heart of Beverly Hills, California.

What's one of the hardest things that come with being a business owner?

Starting a new business without clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be creative, focus, work hard, keep educating yourself and always improve your services and products.

Is there anything else you'd like to share?

Hard work and dedication can be very rewarding.

Where can people find you and your business?

Website: https://arilanskincare.com/
Facebook: https://www.facebook.com/arilanskincare
Instagram: https://www.instagram.com/skincare90210/
LinkedIn: https://www.linkedin.com/in/ronit-falevitch-92268a167/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.