Providing Effective Business Training

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Terri Ross, Founder and Co-CEO of APX Platform, located in Redondo Beach, CA, USA.

What's your business, and who are your customers?

APX Platform is an on-demand practice optimization platform focused on the Medical Aesthetics space. Our clients are Plastic Surgeons, Cosmetic Dermatologists, Medical Spa Owners, and anyone that has a medical aesthetic practice.

Tell us about yourself

I worked for Fortune 500 Medical Device companies managing teams and revenue upwards of $20M for 16 years. I started Terri Ross Consulting in 2012, working with medical aesthetic practices helping them to launch, grow, and scale. In 2020 during COVID, when practices were shut down, I had concerns about what would happen to my consulting business while also realizing It would be hard to scale. I worked with an investor who specialized in SaaS models and began to incubate the APX Platform. The realization that on-demand learning would be valuable during this time, knowing that less than 10% of medical aesthetic practices manage their data, lack the training and skills necessary to run a successful and profitable practice that having a platform that provided the training, analytics, and community would allow me to help more people. I am motivated by my 9-year-old daughter; I am a single mom and for the ability to share my knowledge and impact people's practices and lives.

What's your biggest accomplishment as a business owner?

I launched APX in March of 2021 and, in just 2 years, sold it.

What's one of the hardest things that comes with being a business owner?

Being and doing it all.
Managing my schedule.
Taking Risks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would say that having a plan and operational excellence is critical. Having strong financial management in place, building the right team, and customer service.

Where can people find you and your business?

Website: https://apxplatform.com/
Facebook: https://www.facebook.com/terrirossconsulting/
Instagram: https://www.instagram.com/terrirossconsulting/
LinkedIn: https://www.linkedin.com/company/apx-platform/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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