Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with April King, co-founder and CEO of Better Than Provisions, located in Tucson, AZ, USA.
What's your business, and who are your customers?
Better Than Provisions is a company dedicated to creating nutrient-packed, delicious snacks that can be enjoyed guilt-free, no matter your dietary lifestyle. We make three fun flavors of a 5 Nut Grain-Free Granola that is gluten-free, low-carb, keto-friendly, vegan-friendly, and made without added sugar.
Our customers are either interested in or committed to a lifestyle of health and wellness, starting with just being a little better than they were yesterday. They also appreciate moments of indulgence and enjoy tasty snacks.
Tell us about yourself
My journey with nutrition began years ago with becoming a Holistic Nutritionist and Coach after experiencing my own issues with chronic illness and finding my way back to health with a holistic approach. I accomplished my own healing by making small changes that added up over time and eventually realized I had a passion for sharing this information with others.
Fast forward to 2016. Out of necessity, I set out to create a delicious snack that tasted great and met my dietary needs. As I worked on the recipe, I began hearing from so many friends and family that I wasn't the only one struggling to find convenient, nutrient-dense snacks that actually tasted good. As I shared our creation, others loved it, and in 2018 Better Than Provisions was born.
I am driven by helping others learn "easy to digest" health-supportive information as well as supporting those in search of delicious, better-for-you foods that fit their unique lifestyle.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner has been not giving up. Working for yourself isn't the easiest path, especially if you've got the limited experience to start. Building a brand and a company has carried lessons in self-confidence, perseverance, problem-solving, and faith.
What's one of the hardest things that comes with being a business owner?
I find one of the most challenging things about being a business owner is keeping a beginner's mind. It requires a commitment to being resourceful and the courage to learn things you don't already know. This is also the part I most love about being an entrepreneur. It has made me a better person, partner, and leader, and for that, I have deep gratitude.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Start before you're ready. You'll learn what you need to know along the way.
- Be open to getting support and asking for help. You don't have to do this perfectly or all alone.
- Take good care of yourself, your mind, and your body. You are your #1 asset.
Where can people find you and your business?
Website: https://betterthanprovisions.com/
Facebook: https://www.facebook.com/betterthanprovisions
Instagram: https://www.instagram.com/betterthanprovisions/
LinkedIn: https://www.linkedin.com/company/better-than-provisions/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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