How Not Fail at Marketing

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Andrew Miller, a Bootstrapped Startup Marketing Coach, based in Dublin, OH, USA.

What's your business, and who are your customers?

I am a 15-year bootstrapped startup Marketing expert, also known as @AndrewStartups. I have driven growth for 3 VC-backed startup exits and dozens of successfully funded startups. My specialty is helping companies scale efficiently in the early stages via growth hacking. I have lectured in over 15 countries on Paid Advertising, Growth Hacking, Public Relations, Search Marketing, and more. I have written for INC magazine, StartupGrind, and StartupNation, and my first book, entitled The Startup Growth Book, is one of the top new marketing books on Amazon.

Tell us about yourself

I started my first company at 15 years old detailing cars for wealthy residents at golf courses. With that business, I was able to pay for college, where I started a video resume startup. When the video resume startup scaled quickly, I learned that I was only passionate about marketing and shut the company down to focus on working with other startups around the world in Marketing. Over the next 10 years, I traveled to 40 countries, working remotely and in person with startups around the globe. After three exits, I founded my marketing agency GrowthExpertz and bootstrapped coaching program that helps startup founders scale without a big budget.

What's your biggest accomplishment as a business owner?

Drove three startup exits myself.
Wrote a best-selling growth hacking book (StartupGrowthBook.com).
Spoken at startup events in 15 countries, including Africa, the Middle East, and Asia.
Helped scale half a dozen projects to millions in monthly revenue.

What's one of the hardest things that come with being a business owner?

Work/Life balance. It's hard to have both going successfully at the same time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start marketing right away, but don't spend money on advertising until you know what you're doing.
Test the idea with potential customers before you invest money in building it.
DO market research, and make sure it's not too competitive before you jump in.

If you're an entrepreneur that hasn't raised tons of money for growth, you have another option. After 15+ years, I've seen so many founders and entrepreneurs waste money on ads when they should be doing outreach, social media, content marketing, events, search, and more. I've created an affordable coaching program that includes a full-time unpaid junior marketer as well. Learn more on my website.

Where can people find you and your business?

Website: https://andrewstartups.com/
Facebook: https://www.facebook.com/AndrewStartups/
Instagram: https://www.instagram.com/andrewstartups/
Twitter: https://twitter.com/andrewstartups
LinkedIn: https://www.linkedin.com/in/andrewstartups/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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